Marketing Specialist, Digital

About ANA: Alliance North America, Inc.

was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, MAC3 Pneumatic Air tools, and ANA’s exclusive Energy Boss ™ - Hybrid Energy System.

Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them with solutions.

With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts.

We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.

ANA is headquartered in Henderson, Nevada with locations in Cypress, California and Spartanburg, South Carolina.

ANA is growing and scaling and we are seeking a Marketing Specialist, Digital to join our team in an onsite position in Henderson, Nevada.

As a Marketing Specialist, you will use your digital marketing expertise to create intentional customer experiences.

ANA is seeking a creative and analytical Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns across various digital platforms.

The ideal candidate will have a passion for digital marketing, a deep understanding of the latest trends and best practices, and a proven track record of driving results in a fast-paced environment.

The successful candidate will support the development and management of the website, social media and email marketing campaigns that align with the company's brand and strategic goals.

An ideal candidate will have experience in digital marketing, a strong understanding of marketing strategies, and lead generation.

The candidate is passionate about the products and services they are selling.

The Marketing Specialist, Digital will help develop digital strategies and marketing efforts to continue to focus on strengthening our customer base and increase revenue.

This position is fully onsite, and the work schedule is weekdays at 8:00 – 5:00pm.

This role reports to the Marketing Manager.

Role & Responsibilities:

Plan and execute all digital marketing activities, including social, email, website (SEO/SEM, intent forms, landing & squeeze pages, blog posts, analytics)

Content creation including photos, video-shorts, social templates, short copy

Work with marketing leadership to develop digital strategies and goals that align with overall marketing and ANA business goals

Database management includes personalized communications, list segmentation, lead management, and behavioral targeting

Implement and manage the marketing platform including marketing automation, CRM, CMS, email, and other tools

Coordinate and support ANA departments for digital brand standards, web & social needs

Work with the marketing specialist tradeshow to develop editorial calendars and communications deployment to increase lead generation

Work with marketing leadership and the team to define customer personas & customer journey mapping for intentional customer experiences

Prioritize and implement user experience research methodology such as A/B testing, heatmaps to learn what is working and what is not

Collaborate on creative direction for digital templates, visuals, videos, graphics, and online content

Analyze digital data for website optimization, social media reach and growth, CMS platforms for lead generation, email marketing to increase (lead generation, conversion rates, traffic, campaign results and ROI

Create and maintain a digital dashboard of ANA digital accounts

Collaborates with creative and designer, marketing specialist tradeshow and sales support, photographers/videographers, and other team members in the creation of digital/written/visual/video/graphic content for print and online

Qualifications:

2-4+ years of experience in digital marketing

Bachelor’s degree in marketing or digital marketing preferred

Mastery of all social media platforms with the ability to develop platform strategy, creation and roll-out of daily posts

Experience with marketing platforms (HubSpot is a plus)

Video and photo editing skills

Creation and use of customer personas and journey maps

Solid computer skills Microsoft Office 365, Adobe Creative Suite, WordPress (HTML and CSS) and marketing applications (Web analytics, Google AdWords etc.)

Experience with creation of content, including photos, video-shorts, social templates, short copy, social posts with captions

Deep experience in measuring and reporting of digital channels against goals to increase ROI

Time management - ability to handle multiple projects with very tight deadlines. Ability to prioritize tasks to meet due dates

Meticulous attention to detail

Self-motivated and capable of working independently with minimal guidance

Knowledge of UX/UI principles and research methodology (A/B testing, attitudinal vs. behavior, surveys, heatmaps). Must be able to set priorities and collaborate on these principles

Excellent communication skills and the ability to present concepts and ideas to marketing team members to reach consensus

ANA’s Core Values:

Root Cause Problem Solving

Be Creative with Solutions

Build open and honest relationships

Build a positive team and family spirit

Be inclusive

Look for better ways

Be humble

Urgency

Benefits & Perks:

Competitive pay

401k with company contribution

Medical, Dental, & Vision

Flexible Spending Account

Life Insurance

Voluntary Accident Insurance

Voluntary Critical Illness Insurance

Hospital Indemnity Insurance

Employee Assistance Program

Employee Appreciation Programs

Full-time

You must be based in the United States and authorized to work in the U.S. without employer sponsorship. Please be advised that ANA does not provide employment-based visa sponsorship for this position. ANA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.