Marketing and Communications Manager

About The SCAN Foundation

The SCAN Foundation (TSF) is an independent public charity devoted to transforming care for older adults in ways that preserve dignity and encourage independence.

THE JOB

This is a highly collaborative and tactical role for a creative, results-driven individual who brings a passion for using audience-centered, inclusive, multimedia storytelling and strategic content to engage and/or convert a wide range of audiences in alignment with The SCAN Foundation’s (TSF) strategic goals.

The Marketing and Communications manager is a key member of TSF Marketing and Communications (MarCom) team and will play an important role as one of our primary storytellers and strategic content producers. They also own the day-to-day management of our owned marketing channels including website, social media, and mass email outreach. Reporting to the Director of Marketing and Communications, this individual will bring broad expertise in editorial and marketing copywriting, multimedia storytelling, content marketing, content amplification, and audience engagement across our various digital marketing, earned media, and live event channels. Equally important, they will bring a commitment to producing audience-centered, inclusive, and SEO optimized content deliverables that authentically keep our target populations of older adults as the central protagonist of The SCAN Foundation’s story and brand.

The primary functions of this role will include:

Audience insights research support:

In partnership with the Director of Marketing and Communications, TSF’s technical subject matter experts, external partners, and communication advisors, support the consolidation and operationalization of relevant audience insights (including research studies we’ve curated; and SEO keyword research) to inform our content strategy/approach, search optimization, key messaging, and content deliverables.

Leverage SEM Rush and/or other industry platforms to conduct keyword research for specific strategic topics and/or content deliverables where we aim to build our brand influence via organic SEO. Content project management:

In partnership with the Director of Marketing and Communications, co-own the creation of the organization’s annual original content editorial calendar in support of our audience engagement, grantmaking, impact investing, thought leadership, brand awareness, and community impact goals.

Proactively manage the day-to-day editorial calendar, including providing proactive communication to internal stakeholders; integrating workflow, deadlines, and project status into team’s project management workflow; confirming and negotiating work priorities; and collaborating with MarCom team members and agency partners on execution.

Own the development and ongoing management of TSF’s editorial and style guide. Content development:

Own the ongoing development of a wide range of content deliverables for assigned topics and/or areas, and in alignment with annual editorial calendar and content calendar, including but not limited to: social media posts or campaigns, segmented email campaigns, monthly email bulletin, editorial blog stories, video scripts/storyboards, impact reports, research reports and executive summaries, presentations, and information campaigns.

Collaborate with internal subject matter experts where needed to produce content that is functionally accurate, relevant, timely, and aligned to our strategic goals. Follow team workflow for ensuring error-free, audience-centered and asset-framed content.

Provide ongoing copyediting and feedback to key team members to ensure alignment of TSF content deliverables and reports to our content strategy, audience insights, and brand.

Own the day to day implementation of TSF’s social media strategy including: social content production, post scheduling, and audience engagement, including encouraging staff participation with easy-to-use content, graphics and/or video assets within our social management platform.

Partner with the Director of Marketing and Communications, as well as contractual graphic designers and videographers where relevant to produce visually captivating content experiences that appeal to multiple audiences and support optimum audience engagement across our digital marketing and/or live event channels. Content amplification, audience engagement, and performance tracking:

In partnership with the MarCom team and agency partners, own the effective amplification of TSF news announcements across owned channels including web, social, and email.

Drive strategies for social follower growth and engagement, including producing written and visual content, and creating and overseeing social campaigns that align with TSF’s marketing strategies. Monitor and report social analytics to draw conclusions about performance and make recommendations for continuous improvement and high impact based on audience goals and current trends.

Drive strategies to drive website traffic and engagement growth, including organic SEO, and ongoing content enhancements that incorporate continuous improvement based on site analytics and audience engagement goals.

Own the ongoing management of our mass email and segmented email audience engagement strategy and implementation, including crafting high-performing email content and subject lines, and partnering with design vendors to incorporate conversion-centered design principles.

Regularly track/report content and digital marketing channel performance using established dashboards and reporting tools, including: Google analytics, Sprout Social, and Mailchimp.

Continually adapt content and/or amplification strategies in alignment with goals and performance outcomes. Other responsibilities:

Effectively manage project timelines and project communications using the established project management tools; support the continuous improvement of project management/tracking and project communication in partnership with the Director of Marketing and Communications and our agency partners.

Actively participate in team workload planning calls and other standing meetings to keep the team apprised of project progress, negotiate priorities, and proactively address capacity challenges and/or project roadblocks.

Work collaboratively with TSF subject matter and technical experts and creative vendors in support of the desired project goals; seek direction and assistance from the Director of Marketing and Communications when appropriate.

Maintain exceptional file management and archive systems.

Maintain ongoing relationships with key creative and agency partners.

Occasional Travel as needed QUALIFICATIONS

Required Skills and Experience:

Demonstrated commitment to our mission.

Bachelor’s degree in English, writing, communications, marketing, business or related field.

5 years of strategic marketing, content development, digital marketing, and/or audience engagement and management experience; experience within a national nonprofit or philanthropy setting is strongly preferred.

Proven writing chops, spanning a wide range of content areas and audiences (e.g. the ability to write anything).

Professional-level experience with MS Office, Adobe Creative Suite (InDesign, Adobe Acrobat), and at least some digital marketing platforms; comfort working in a remote PC and MS Office environment.

Self-starter with strong organizational and communication skills (written and verbal), strong attention to detail who thrives on managing multiple projects and deadlines concurrently.

Ability to incorporate information from many different sources, develop a game plan and course correct as necessary to accomplish goals.

Relationship builder with demonstrated success working with a range of internal and/or external clients and competing project priorities with the flexibility and sensitivity to balance the perspectives of others.

Demonstrated success working collaboratively on cross-functional creative teams.

Commitment to continuous improvement and self-growth. Desired Skills and Experience:

Familiarity with healthcare, healthcare policy, aging and/or social justice industries.

Experience working with marginalized and/or underserved populations strongly preferred.

Experience creating integrated, multimedia content campaigns in partnership with contractual graphic designers, videographers and agency partners.

Advanced knowledge of content creation for web and specific social media channels.

Advanced knowledge of WordPress, Mailchimp, Google Analytics, and/or Sprout Social platforms. What's in it for you?

Base salary range: $71,700.00 to $114,700.00 annually

Work Mode: Mostly Remote

An annual employee bonus program

Robust Wellness Program

Generous paid-time-off (PTO)

11 paid holidays per year, plus 1 additional floating holiday

Excellent 401K Retirement Saving Plan with employer match

Robust employee recognition program

Tuition reimbursement

An opportunity to become part of a team that makes a difference to our members and our community every day!

At The SCAN Foundation we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

The SCAN Foundation is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employee will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)