Digital Marketing Manager

Digital Marketing Manager

Passion Equip

OBJECTIVE

The aim of Passion Equip is to create innovative digital products and experiences for people around the world to use daily in their walk with Jesus. The Digital Marketing Manager of Passion Equip will be responsible for developing, implementing, and overseeing the digital marketing strategy and execution. This includes building brand awareness and driving global users to Passion Equip products and content through marketing campaigns and advertising.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Build, own, and steward the digital marketing strategy to drive awareness, new users, and user engagement of Passion Equip

Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

Collaborate with Passion Equip product and content leadership

Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

Identify trends and insights—and optimizes spend and performance based on the insights

Design, build, and maintain our social media presence

Brainstorms new and creative growth strategies

Collaborate with other marketing and creative teams across Passion

Build a digital marketing team by hiring, managing, and developing marketing personnel

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

WORK SCHEDULE

Monday – Friday 9a – 5p

SUPERVISORY RESPONSIBILITIES

Contractors and Part Time Employees, as needed

REPORTS TO

Managing Director, Passion Publishing

AN IDEAL INDIVIDUAL

Bachelor's degree in marketing, communication, or related field

5+ years of experience in marketing—with at least 3 years in digital marketing (experience with marketing software iOS/Android apps is a plus)

3+ years experience in managing digital marketing personnel

Solid understanding of eCommerce, PPC, SEO, and SEM

Demonstrated ability to develop and execute marketing strategies

Excellent communication skills

Familiarity with analytical tools to monitor web traffic and app metrics (installs, CPI, etc.)

EXPECTATIONS

Loves Jesus, the people of Passion City Church, the city of Atlanta and the world

Actively participates in the life of Passion City Church

Willingness to adapt and be flexible, while working above and beyond expectations

Acts as an advocate of the culture and vision of Passion

Low drama, high-momentum, high-capacity, positivity, over-comer, dreamer, creative-can-do-whatever-it-takes attitude

High level of initiative and ability to take a proactive approach to work, performs job duties on time with excellence