Request-ID: 20725-1
Role: Salesforce Personalization Studio UI-UX Designer
Location: Hybrid Charlotte - NC
Client: Client
Required skillset:
1. Extensive experience in deploying campaigns on Salesforce technology solutions - Specifically on Interaction Studio
2. Overall understanding of web development including HTML5, CSS and JavaScript languages
Job Summary:
Design and develop Salesforce Marketing Cloud Personalization Site Mapping Code for mapping website Data layer into Salesforce Interaction objects.
• Design data feeds for products, catalogs, customer, email engagement and any additional data feeds necessary to support personalization use cases into Salesforce Marketing Cloud Personalization.
• Work with Business and Analytics teams to design Salesforce Personalization recipes for product recommendations, perform algorithm tuning, and support A/B testing strategies for Email and Web campaigns.
• Design and develop Open Time Email & Triggered Campaigns using Journey Builder and Automation Studio for use cases identified by the Business.
• Troubleshoot and provide resolution for issues related to Journey orchestration using Journey Builder and Automation Studio.
• Troubleshoot and provide resolution for system performance issues.
• Maintain and troubleshoot Marketing Cloud Personalization Sitemap JavaScript
• Edit HTML modules/templates.
• Create roles, manage user permissions in marketing automation platforms
• Manage sFTP access, key management, among other platform administrations in marketing automation platforms
• Managing Web to Email life cycle flows
Years of Experience: