Director, Marketing

Summary: This individual will be responsible for development, oversight, management, and accountability of the Marketing and Communications Department including full-time, seasonal staff, and interns. This role will work to support the initiatives of the Birmingham Barons through brand development, awareness to drive tickets sales, and fan engagement during Barons games. Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, our game program, and in-game entertainment.

Essential Duties:

Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met

Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions, and non-baseball events

Daily oversight and updates of content on team website including FanCompass platform

Daily oversight and updates of content on team social media accounts

Develop strategies to grow and segment data bases for use in email and text marketing

Maintain consistent records and reports for audience size and demographics of team's digital platforms

Oversee plan, budget, and execution of paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.

Manage chat/fan interaction for streaming broadcasts in Bally Live app

Develop strategy and oversee execution of online auction platform and in-game auction opportunities

Maintain and update promotional calendar for internal communication and staff planning

Schedule, manage, and promote team podcast platform

Hire and manage intern(s) for Marketing department

Work towards continuous quality improvement

Stay current with changing technology, including software programs

Uphold, support, and promote all company policies and procedures

Other job duties as assigned Education/Experience:

Bachelor's degree from an accredited, four-year college or university required

Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required

Ability to attend most, if not all, home games Certifications, Licenses, Registrations:

Valid Driver's License required

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

What are your salary expectations for this position? Please provide a range.

How many years of experience do you have in sports marketing?

Where are you currently located?