Brand Product Marketing Strategist

Description

Serve as the Chief Product Owner (Marketing portfolio lead) of designated portfolio of products and services leading and owning the marketing vision, strategy and prioritization of member programs and communications. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

Responsibilities

Drive and own the brand and product portfolio to plan and deliver marketing programs - champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings

Provide portfolio inputs to Product Management/Marketing leadership for the departmental marketing roadmap Collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement

Lead quarterly Portfolio planning for portfolio providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams

Build relationships with key corporate stakeholders and act as the face of product marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies • Partner with customer journey owners, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis

Lead Advertising Agency relationship, inputs and share out recommendations for portfolio including annual media planning inputs, ongoing development and evaluation of media plans, and creative; ensure integrated strategies and campaigns are executed and delivered against business goals • Evaluate and report on campaign performance, test results/learnings, data insights, etc. to business units, cross-functional partners and all levels leadership

Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities

Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners

Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team • Lead and assist special projects • Mentor lower level team members

Perform other duties as assigned

Qualifications

Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making

Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members

Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals

Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly

Significant experience in collaborating across organizational boundaries and building partnerships

Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices

Advanced knowledge of financial and marketing industry trends, products, and services

Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks

Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools

Desired - Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit

Desired - Working knowledge of Navy Federal products, services, programs, policies and procedures

Desired - Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives

Desired - Product Owner certification or equivalent training/experience

Desired - Working towards customer Experience Foundations and/or Journey Mapping certifications or equivalent training/experience

Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus with business partners based on data, insights, research available

Advanced verbal, written, and interpersonal communication skills to deliver effective recommendations and presentations to groups of various sizes

Advanced organizational, planning, and time management skills

Advanced skill interacting with staff, management, vendors, and members diplomatically and tactfully

Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

Desired - Master's degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience