Product Marketing Manager

Join Our Zyris Team!

About Us

At Zyris, we're on a mission to revolutionize the dental experience, making it safer, more effective, and comfortable for patients and clinicians alike. Our innovative tools enhance patient care and help dental practices thrive. Join us in our pursuit to improve oral health for everyone.

Position Title: Product Marketing Manager

Location: Remote (with travel expected to Zyris headquarters based in Goleta, CA). Must be based in our nexus to hire (CA, AZ, FL, GA, IL, KY, MA, NC, NY, OH, SD, TN, WA, OR).

How You Will Contribute:

As the Product Marketing Manager at Zyris, you'll play a crucial role in driving the strategic marketing activities for our products. Reporting to the Vice President of Marketing & Sales, you'll lead efforts to grow existing products, launch new ones, and drive campaign initiatives. Your expertise will shape messaging, positioning, and competitive differentiation for all Zyris products, ensuring our brand remains strong and impactful.

Key Responsibilities:

Product and Market Expertise

- Demonstrate comprehensive knowledge of Zyris products and services.

- Act as a trusted market expert, providing valuable insights to Product, Marketing, and Sales teams.

Market Analysis and Strategy:

- Utilize market analysis to understand buyer personas, buying criteria, and market trends to inform product positioning and marketing strategies.

Messaging and Collateral Development / Management:

- Translate technical capabilities into benefits for customers, creating product sheets, digital assets, and training materials.

- Manage marketing assets, ensuring materials are properly managed in Canto or other appropriate asset management systems.

- Manage cross-functional implementation of product marketing and launch plans.

Competitive Intelligence:

- Update competitive intelligence and market landscape in collaboration with the VP of Product and Sales Team.

- Provide recommendations for marketing opportunities and campaigns to enhance the Zyris product image and brand.

Campaign Management:

- Strategize and manage campaigns and advertising for product launches and marketing goals.

- Oversee and manage product campaigns and commercialization.

Sales Support & Training:

- Train and support sales and customer support teams on new tools, products, positioning, and messaging.

- Develop and maintain relationships with customers, dealers, vendors, and partners through tradeshows and industry meetings.

Budgeting and ROI Analysis:

- Determine budgets for product launches and marketing activities, ensuring ROI for these efforts.

- Develop pricing objectives and strategies for products, updating price lists as needed.

Trade Show Presence:

- Create appropriate trade show displays and promotions, managing trade show presence and attendance.

- Ensure Zyris products are set up and displayed for maximum visibility and sales impact.

Marketing Communications:

- Support marketing communications efforts to enhance brand visibility, identifying blog content, editing/publishing materials, and promoting Zyris's brand within the industry.

- Manage industry-affiliated sponsorship opportunities and product donation programs.

Project Execution:

- Execute strategic marketing projects as assigned, contributing to the overall success of the Marketing team.

- Provide technical support to Zyris's photographer/videographer for related projects.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business Administration, or related field preferred.

- Minimum of 5 years of experience in product marketing or related roles.

- Deep understanding of product marketing strategies, tactics, and execution.

- Proven track record of launching and marketing successful products.

- Excellent written and verbal communication skills, including technical writing.

- Ability to translate technical capabilities into value-added benefits is crucial.

- High attention to detail and pursuit of quality.

- Strong analytical and strategic thinking abilities.

- Ability to collaborate effectively with cross-functional teams.

- High EQ and social interaction skills.

- Experience working in dental or medical device manufacturing is a plus.

- Ability to travel to the Zyris office for company meetings, events, collaboration, training, and/or as needed. Travel also includes trade shows, industry events, suppliers, and customer visits as required.

Additional Information

Even if you don't meet each requirement, we encourage you to apply. Your skills and experience may be relevant beyond this list of qualifications. Zyris is committed to offering competitive, fair, and commensurate compensation, and a pay range that we reasonably expect to pay for this role. Actual compensation offered will be determined based on criteria permitted under applicable law including but not limited to a candidate's job-related skills, experience, education or training, and location.

Benefits: Zyris offers a comprehensive package of benefits including time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.

Wellness of body, mind, and wallet!

Medical, dental and vision insurance: 100% coverage for you, 75% coverage for your dependents

401(k) plan (dollar for dollar match, up to 4% of your salary)

Life Insurance, short-term and long-term disability benefits

EAP and other wellness benefits to support your physical and mental well-being Time Off!

Take the time you need to rest and recharge, there are no preset limits

Take time off to care for yourself or family member. Up to 10 days per year.

Time off to volunteer and contribute to the community Investing in your growth!

Professional development tailored to your needs

The time and space to learn, prioritized at all levels of the company There's more!

Remote & Hybrid work

Fun company events

Access to lots of joy and laughter

About Zyris

We're a family business that was envisioned during a holiday dinner by a dentist, an industrial designer, and an accountant. The dentist complained of physical strain and visibility challenges. After much brainstorming and experimenting, a new way of practicing dentistry was born in 2001 with the launch of our Zyris Isolite dental isolation system. As a result, over 100 million dental procedures at over 15,000 locations have had better clinical outcomes with ease and efficiency.

Our company culture embodies an entrepreneurial spirit by encouraging employees to speak up and pursue new ideas, with an eye on long-term customer success. We live our core values, while supporting each other and the greater dental community.

Equal Opportunity Employer

We are an equal opportunity employer and believe that diverse perspectives enrich and strengthen our company culture. We encourage and invite all qualified applicants of every background, ability, race, religious creed, color, national origin, ancestry, medical condition, marital status, gender identity or expression (including pregnancy, childbirth, or related medical condition), age, sexual orientation, military or veteran status, political affiliation, and any other protected classification.

Zyris is committed to diversity, equity, and inclusion, both in our hiring practices and in our employee experience. We celebrate differences, and together we have cultivated a respectful environment where everyone can show up authentically. Harassment, racism, and discrimination are never tolerated.