Community Engagement Specialist - Columbus, OH

Additional Job Info:

This role qualifies for a remote work arrangement. The role requires in-person expectations and regular travel within a 2-4 hour radius of Columbus, OH.

Overview:

Represents the Sheetz Brand to build strong connections with customers, business clubs, organizations, and charities within our communities to foster positive impact and build brand equity in assigned geographic area. Assists in the coordination of outreach programs that engage, support, and collaborate with the community to develop and expand relationships in the communities in which Sheetz operates.

Responsibilities:

1. Work with department leadership to lead event teams, planning, coordination and execution of both external brand and industry related events including, but not limited to, New Store openings within assigned geographic region.

2. Proactively seek sponsorship opportunities in new and existing markets and work directly with the department manager to negotiate terms successfully.

3. Proactively identify opportunities to build relationships and engage the community.

4. Collaborate with Sheetz Brand and Advertising managers on market and consumer segmentation strategies to place sponsorships appropriately.

5. Work with other departments and District Managers to promote Sheetz products and promotions as needed.

6. Assist in identifying new industries and competitive trends and regularly inform Sales & Marketing of noteworthy new event marketing opportunities within the assigned geographic area(s

7. Engage the community, with guidance from department leadership, to carry out Brand building events and activities.

8. Work with the department leadership to evaluate and prioritize new event opportunities to evaluate their potential to advance the Sheetz Brand in the community.

9. Review criteria and KPIs determined by department manager to track and report on effectiveness of activities and events in supporting Sheetz business objectives.

10. Network in communities where stores are located within the Sheetz area of operation to increase awareness of the Sheetz brand.

11. Provide support for Sheetz public relations department, as directed, and participate in regular media training.

Qualifications:

(Equivalent combinations of education, licenses, certifications and/or experience may be considered)

Education

• Bachelor’s Degree in Marketing or Business-related field required

Experience

• Experience in marketing and event planning preferred

Licenses/Certifications

• Valid drivers’ license

Tools & Equipment

• General office equipment

Permanent