Digital Account Executive

Job Description

Job Title

Digital Account Executive

Salary

$60,000 to $64,500, based on experience

Location

Philadelphia, PA (hybrid office/work from home) or Remote

Job Description

S&W is seeking a Digital Account Executive to join our rapidly growing digital team, housed in our direct response department. This is a mid-to-senior level position that will work with a number of our nonprofit clients, our digital team and our account teams to develop and execute the digital components of multichannel fundraising, advocacy and membership campaigns—including strategy, creative development, production and deployment.

This position requires an advanced knowledge of digital strategy and execution, both in terms of creative approaches and in ability to manage and implement campaigns across channels and mediums. Strong communication skills (written and verbal), an ability to manage multiple projects, and an understanding of client relationships are a must.

Responsibilities

Serve as the digital lead or assistant lead on multiple accounts to create engaging, voice-driven content—including emails, social media content, landing/conversion pages, online advertising, and web content: participate in and facilitate brainstorming, campaign execution and interpretation of results/campaign performance

Manage the process of moving digital projects from concept to execution and evaluation: manage relationships with internal team members, clients and S&W partners to create and deliver all elements of our digital campaigns

Integrate digital program elements into the larger organizational efforts of our clients: work with our clients, account teams, and digital team to create successful multi-channel direct response campaigns

Build, foster, and maintain an audience’s participation in our digital programs

Think both creatively and analytically: use curiosity and insight to understand, improve, and push the boundaries of what’s possible in a digital program

Create content that’s tailored to both an audience’s and an organization’s goals

Execute on a deep understanding of how content, user experience, and user design work in concert to achieve tangible campaign-based and organizational goals

Populate content within mass email systems

Create, place, deploy, and manage targeted online advertising, including banner, search, and social media ads

Review campaign elements (drafts, mockups, and tests) to ensure campaigns are ready for successful launch

Generate and maintain client project schedules, update campaign plans, and track all digital work in progress

Skills and Knowledge

Experience with email, online fundraising, and advocacy toolsets/platforms/CRMs

Experience in project management and track record of managing multiple projects with key deadlines

Advanced understanding of best and emerging digital practices

Understanding of social media platforms and digital media

Ability to excel in a collaborative team environment

Excellent writing, editing, and proofreading abilities

Excellent verbal and written communication skills

Self-motivated, organized, and detail-oriented

Customer/client service experience

Proficiency in Microsoft Office and basic HTML

Experience with digital advertising

Experience with Google Analytics and Adobe Creative Cloud preferred

Passion for the missions and the work of national, international, and local nonprofit organizations

Experience

5-7 years of experience in a digital role in the fundraising, advocacy, or public affairs sectors

3+ years of direct response or digital fundraising experience

Agency and/or nonprofit experience strongly preferred

S&W provides a competitive benefits package. Benefits Include: paid time off; paid holidays; medical, dental & vision insurance; health savings plan; employer contribution to 401(k).

S&W is committed to equitable practices in hiring and welcome different backgrounds and perspectives to our team including age, race, ethnicity, gender identity and sexual orientation.

Job Type: Full-time

To apply, please send resume and cover letter to Brad Levinson at