Vice President (VP) of Content - Josh McDowell Ministry

Job Description

VP of Content - Josh McDowell Ministry

Everyday, untold numbers of people around the world come across Josh McDowell Ministry content. Whether it be through digital media, print resources, or online platforms, God has given JMM a vast reach to communicate messages of truth that spark new understanding about faith in Jesus and inspire renewed commitment and confidence in living like Jesus.

JMM is looking for an entrepreneurial professional to lead the creation of a brand new content creation department. Build, scale, and manage JMM’s content efforts.

This leader will guide the creation of JMM's digital, in person, and in print products in a strategic, choreographed way.

JMM's 60 year track record of impactful ministry and connectivity to CRU global will provide incredible support on this startup journey.

This leader enjoys taking on new challenges and building new things. Wants to create a content machine that could impact generations of believers with the support of incredible team.

FOR THIS POSITION:

Content Creation

Take the lead in creating a content roadmap including content strategies, projects, and plans, setting clear goals and holding the team accountable

Deliver high quality content from concept to production to delivery and assessment

Facilitate strategic use of existing content, creation of new content, and updating or reissuing of Josh’s archived content to meet the needs of our target audience

Establish and manage a workflow for developing new topics and themes for content strategies

Utilize a clear understanding of the competitive landscape to create new products and implement comprehensive go-to-market strategies in collaboration with the Marketing team

Content Delivery

Track and analyze the performance of content campaigns, providing insights and recommendations for continuous improvement. Collaborate with Marketing when delivery channels overlap

Develop content delivery partnerships to multiply the reach of our content offerings

Establish integration of JMM content offerings into Cru’s corporate digital properties and Cru division’s strategies (FamilyLife, Jesus Film Project, Campus, City, Military, etc.)

Partner with JMM’s global team on developing and implementing a scalable content library across multiple languages for global distribution

Audience

Collaborate with the Marketing team to conduct audience research as needed to identify and remain up to date on audience needs, preferences, and engagement strategies

Facilitate synergy between content, marketing, and development teams that results in a seamless, integrated customer journey across all channels and ensures consistency in audience touchpoints

Partner with Marketing in building strategies that leverage content to drive reach, engagement, brand recognition, and revenue

Collaborate with internal and external teams to create the best user experience possible

Team Leadership

Build the content department from the ground up, bringing together current content work, and establishing new systems and processes that facilitate effective creation and delivery of new content offerings

Provide leadership to the team as a spokesperson, coach, change agent, and direction-setter. Develop and foster spiritual growth for oneself and the team

Help establish and track clear expectations, objectives and measures for the team.

Nurture a feedback-rich culture to develop individual team members and to foster healthy relationships inside and outside the team

Use sound leadership practices such as: strategic planning, project management, cost containment, cost benefit, quality assurance and staff productivity

Develop and implement plans to expand JMM’s content team in accordance with the ministry’s growth strategies for the next 3-5 years

EDUCATION and/or EXPERIENCE:

Bachelor’s degree required. Communications, Public Relations, or English preferred.

Masters of Divinity, Theology, Apologetics or equivalent theological training is a plus

At least 10 years of management experience and 5 years of content related experience