Digital Marketing Manager

Position: Digital Marketing Manager:

Location: Ludhiana

Duties

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display

advertising Maintaining our social media presence across all digital channels

Maintaining & managing Social Media Calendar

Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Collaborate with agencies and other vendor partners

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)

Experience in setting up and optimizing Google Adwords campaigns

Past Experience: (3-4 Years)

Account management experience with a fast-paced digital marketing agency

Full time