Sr. Lead - Social Media Marketing

Brand Marketing & Communications

Senior Lead / Specialist

Chennai

Experience: 7-8 years

What You'll Do:

Social Media Strategy: Develop and execute comprehensive social media strategies aligned with brand goals. Stay updated with social media trends and industry best practices.

Ad Management: Plan, execute, and optimize online advertising campaigns across various platforms especially LinkedIn, X, Meta, Google. Monitor ad performance and adjust strategies for maximum impact.

Social Media Analytics: Utilize social media analytics tools to measure and analyze the performance of social media campaigns. Provide insights and recommendations based on data analysis.

Website Analytics: Use tools like Google Analytics to track website traffic, user behavior, and performance metrics. Implement strategies to enhance website engagement and user experience.

Basics of SEO: Implement basic SEO strategies to optimize website content for search engines. Stay informed about SEO trends and algorithm changes.

Marketing Automation Tools: Apply knowledge of marketing automation tools to streamline and optimize marketing processes.

Social Media Management: Oversee social media presence for both parent and accessory brands.Ensure consistency in brand messaging across different platforms.

Creative Briefs: Draft and coordinate creative briefs for various assets, including creatives, videos, and graphics. Collaborate with creative teams to ensure alignment with brand guidelines.

Design and Content Briefs: Provide strategic input and briefs for marketing tools such as brochures, flyers, presentations, B2B videos, and other content.Ensure that design and content align with brand objectives.

Budgeting: Manage and allocate budgets for digital marketing campaigns effectively. Monitor expenses and optimize spending for maximum ROI.

Hands-On Presentation Skills: Demonstrate effective presentation skills for internal and external stakeholders.Clearly articulate marketing strategies and campaign results.

Agency Relations: Build and maintain strong relationships with external agencies. Collaborate with agencies to achieve marketing goals and objectives.

Work Background: Digital marketing, social media marketing, social media analytics, ad management, strategy, Google Analytics, Basics of SEO, Marketing automation tools.

Who You'll Need to Be:

· Proven work experience in Social Media Marketing.

· Extensive knowledge of social media platforms and best practices.

· Ability to create effective social media marketing strategies and campaigns.

· Excellent understanding of SEO and web traffic metrics.

· Excellent verbal and written communication skills.

· Good presentation skills with attention to details.

· Should have good copy writing and editing skills.

· Outstanding organizational and planning abilities.

Who We Are: Home (m2pfintech.com)

Founded in the year 2014 and headquartered in Chennai, M2P Fintech is Asia's largest API infrastructure company offering a wide gamut of services that enable businesses of any scale to embed financial services.

M2P Fintech is an omni-channel platform that operates in over 20 markets across the Asia Pacific, MENA, and Oceania regions. M2P works with over 100+ banks, 100+ NBFCs, and has clocked over 600+ Fintech engagements across various industries serving over 35 million end users.

M2P pioneers in next-gen fintech through innovative offerings across the payments, lending, and banking ecosystem. Our comprehensive tech-stack powers the core banking system, core lending suite, BNPL, customized credit cards, prepaid cards, and much more.

M2P is backed by reputed investors – fintech industry veterans (such as Amrish Rau – PayU, Kunal Shah – CRED, Jitendra Gupta – Jupiter, etc) as well as reputed international venture capital funds (such as Insight Partners, MUFG, Tiger Global, Beenext, Flourish Ventures and Omidyar Network).

Why Join Us: We are a Fun bunch to be with..!

· People First Culture

· People Friendly Guidelines

· Equal Opportunity Organization

· Better Half Program

· Buddy Referral Program

· Health & Wellness Programs

· Comprehensive Medical Insurance for dependents including parents

· Tax Saving Structure

· ESOPs

· Sports Clubs & Fun Committees

· Office Libraries

· Snack Pantries

Full time