Associate Director - Media Relations, Marketing and Communications

Associate Director – Media Relations

Marketing and Communications Department, Indian School of Business

Location: ISB Campus - Hyderabad

The Indian School of Business (ISB), founded in 2001, is a top-ranked, world-class business school in India with campuses in Mohali and Hyderabad. ISB is perhaps one of the largest and finest examples of philanthropic endeavours and impact in recent times. ISB has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB), making it the only the 100th School in the world to achieve this 'triple crown' of accreditations. ISB is committed to hiring and developing staff who want to work in a high-performing culture that supports the outstanding work of our alumni, faculty, staff, and students. In deciding whether to apply for a staff position at the ISB, candidates are strongly encouraged to consider their alignment with ISB's mission and values.

The Marketing and Communications Department at ISB leads brand building initiatives for the School. It supervises and directs the workflow of the School's outreach through marketing channels (website, events, social media, online, print, etc.), advertising, and public relations functions. It also works with other departments within and outside the School to enhance, protect and safeguard the institution's brand value across the globe and across all channels.

We are currently seeking a candidate to join our team as an Associate Director – Media Relations who will be responsible for building and maintaining a strong brand for the institution among Indian and international media by facilitating opportune interactions with the media for key stakeholders and overseeing the timely dissemination of key information/updates to the media.

The position holder will report to the Chief Marketing and Communications Officer.

Key responsibilities

· Designing and implementing the PR strategy for ISB to cultivate our relationships with media, engage and expand our audiences, and drive brand awareness.

· Promoting and maintaining a positive image of the School by ensuring strong presence in print and electronic media

· Positioning ISB as a research-driven, internationally acclaimed management institute and showcasing the thought leadership of its faculty

· Generating talking/writing opportunities for ISB faculty in the top tier publications

· Planning and facilitating periodic media interactions/relationship building meetings with senior spokespersons from the School

· Organising press meets for key announcements/events of the School

· Developing and implementing media strategies in line with the School's strategic communications plans

· Developing content for press releases and talking points for media interactions

· Liaising with various departments within the School to generate media interest in their activities

· Responding to queries from different sources, primarily the media, in a timely manner

· Analysing media presence, benchmarking against other B-Schools/competitors, and presenting such information to internal stakeholders

Candidate profile

· 8-10 years of experience in managing the media relations of a reputed organisation

· Preferably a Masters in Communications or Journalism

· Intensive knowledge of media practices across online and offline channels

· Should have strong relationships/connections with national media houses.

Desired attributes

· Excellent interpersonal, writing, and collaboration skills and the ability to work with multiple stakeholders under tight deadlines.

· Excellent attention to detail, and multi-tasking skills

· Hands-on approach to seeking and amplifying information from within the school

· Good to have: Prior experience in a similar role in leading B-schools/higher education institutions

· Good to have: An experience of journalism writing

Full time