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Marketing Coordinator

Company:
HOLDAL Group
Location:
Beirut, Lebanon
Posted:
April 05, 2024
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Description:

JOB PURPOSE:

The Marketing Coordinator is responsible for supporting the department with the coordination advantage needed among the brands, the company, and the stores to ensure proper marketing strategy implementation. He/she is also responsible for executing marketing plans, coordinating with internal and external service functions, submitting reports, and continuously coordinating with Brand Managers.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES:

Marketing and Visual Merchandising:

Prepare the yearly marketing plans by brand in coordination with the Brand Managers and/or Direct Manager.

Coordinate the monthly execution of activities per brand by requesting the necessary material on time (ATL, BTL & Digital).

Coordinate the implementation of the Visual Merchandizing as per the brands' guidelines.

Participate in event planning and execution in coordination with Brand Managers.

Evaluate each event and the related return on investment (ROI) / engagement rate based on coverage and sales figures.

Check stock availability for promotions and report out-of-stock situations to Brand Managers and the Supply Chain department.

Prepare weekly and monthly reports to help monitor and evaluate campaigns' performance for effective strategic planning.

Attend training held with brands' suppliers.

Prepare presentations including all needed data to share with the Supplier gathered among events.

Digital & Social Media:

Coordinate with the E-commerce team and online platforms to guarantee clear, updated, and impactful visibility online.

Ensure all novelties and newly available products are listed in our online platform.

Plan and execute online & social media strategies and campaigns within the allocated budgets.

Plan and implement social media content calendar on group and brand accounts.

Monitor the online activities of the competition's brands and influencers to identify and plan differentiated opportunities for collaborations.

Identify potential influencers and prepare all needed assets for product seeding.

Identify, select, and coordinate with third-party agencies for the execution of all social media activities.

Purchase Order, Sales Process Coordination & Reporting:

Create and integrate all data for goods arrival: trade agreements, items creation, product interface, dimensions, categories, and sub-categories.

Consolidate and deliver various necessary reports regarding customers, competition data collection, and price monitoring for management analysis.

QUALIFICATIONS, EXPERIENCE & SKILLS

Bachelor's degree in Business Administration, Marketing, or any related field.

0 - 3 years of experience in Marketing.

Fluent in Arabic and English. French is a plus.

Excellent communication skills.

Proficient in Microsoft Office.

Enthusiastic and knowledgeable about digital technologies and platforms.

Organization & project management skills.

Detail oriented and able to deal with numbers. Analytical skills are a plus.

Friendly, enthusiastic, and engaging.

Passionate about Beauty.

Full time

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