Digital Marketing Specialist

Company Description

Dr. Odin is a healthcare and wellness brand with an extensive range of products across many categories. We constantly evolve our product lines to address the needs of our consumers.

We source our products from the best suppliers across the world, while a number of our products are manufactured at our state-of-the-art facility in the foothills of the Himalayas. To provide you with the best products, we have taken extensive measures to ensure that each item meets the quality certifications and standards approved by our board.

Position Overview:

As a digital marketing specialist, you will develop, implement, and manage our digital marketing campaigns across all digital channels. You will play a key role in enhancing brand awareness, driving website traffic, and generating leads/customers.

Responsibilities:

Develop and execute comprehensive digital marketing strategies to drive online traffic to the company website and generate qualified leads.

Manage and optimize all digital marketing channels, including SEO/SEM, email, social media, display advertising, and PPC campaigns.

Monitor key performance metrics and analyze campaign performance data to identify opportunities for improvement and optimization.

Conduct market research to stay abreast of the latest digital marketing trends and best practices.

Collaborate with cross-functional teams to create engaging content for digital channels that aligns with the company's brand and target audience.

Manage and maintain the company's social media presence, including posting regular updates, engaging with followers, and monitoring online conversations.

Monitor and respond to customer inquiries and feedback on digital platforms in a timely and professional manner.

Stay up-to-date with digital marketing tools and technologies and recommend new tools and platforms to improve campaign performance.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Panchkula. The Digital Marketing Specialist will be responsible for day-to-day tasks relating to social media marketing, digital marketing, web analytics, online marketing, and communication for the company.

Qualifications

Social Media Marketing and Digital Marketing proficiency

Web Analytics and Online Marketing experience

Strong communication skills

Knowledge of content creation and copywriting

Experience with SEO and SEM practices

Ability to work independently and remotely

Bachelor's degree in Marketing, Communications, or a related field preferred

Full time