Digital Marketing Manager

Clicktots Technologies is seeking a highly skilled and creative Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services and products. The Digital Marketing Manager will play a crucial role in driving online traffic to the company website, increasing brand awareness, and ultimately generating leads and sales. The successful candidate should have a strong understanding of current marketing trends, digital platforms, and strategies for optimizing online presence. Candidates with at least 3 to 5 years of experience are preferred.

Responsibilities:

Develop and execute comprehensive digital marketing strategies to achieve company objectives.

Plan and manage digital marketing campaigns across various channels, including but not limited to social media, email, display advertising, and search engine optimization (SEO).

Utilize analytics tools to monitor and analyze the performance of digital marketing efforts, making data-driven decisions to optimize campaigns and improve ROI.

Collaborate with internal teams, including marketing, sales, and creative, to ensure alignment and integration of digital marketing initiatives with overall business objectives.

Create engaging and compelling content for digital channels, including social media posts, blog articles, email newsletters, and website copy.

Manage social media accounts, including content creation, community engagement, and performance tracking.

Oversee the planning and execution of email marketing campaigns, including list segmentation, content development, and A/B testing.

Stay up-to-date with the latest trends and best practices in digital marketing, identifying opportunities for innovation and continuous improvement.

Monitor industry developments and competitor activities to identify potential threats and opportunities.

Collaborate with external agencies and vendors as needed to support digital marketing initiatives.

Maintain brand consistency across all digital marketing channels and campaigns.

Prepare regular reports and presentations on digital marketing performance, providing insights and recommendations for optimization.

Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.

Proven experience in digital marketing, with a minimum of 3 to 5 years in a similar role.

Strong understanding of digital marketing channels, strategies, and best practices.

Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Search Console, Google Ads, Facebook Ads, and Email Marketing software.

Excellent analytical skills, with the ability to interpret data and generate actionable insights.

Creative thinker with a passion for innovation and problem-solving.

Outstanding communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Strong leadership and team management skills, with the ability to inspire and motivate team members to achieve goals.

Experience in the advertising or media industry is a plus.

Certification in digital marketing or related field is desirable.

Join our team at Clicktots Technologies and be part of an exciting journey to drive digital innovation and achieve business success! Apply now by submitting your resume and cover letter detailing your relevant experience and qualifications.

Full time