Group Head Copy

Company Description

The Minimalist is a design and digital consultancy, located in Mumbai, with expertise in branding and communication, interaction design, and digital marketing. We have worked with over 200 brands including Coca-Cola, MTV, Cipla, ICICI Prudential, Airtel, Blue Star, HCL, and high growth startups, providing them with unique minimalist creative philosophies and a viral impact on digital media.

Role and Responsibilities

Leadership and Team Management:

Provide leadership, guidance, and mentorship to a team of copywriters, fostering a collaborative and creative work environment.

Delegate tasks effectively, manage workloads, and ensure deadlines are met consistently.

Conduct regular performance evaluations, offer constructive feedback, and identify opportunities for skills development and growth within the team.

Content Strategy and Development:

Collaborate with internal stakeholders, including creative directors, designers, and account managers, to develop comprehensive content strategies aligned with clients' objectives and brand guidelines.

Conceptualize and develop innovative and engaging copy for digital campaigns, websites, social media platforms, email marketing, and other digital channels.

Ensure all content is optimized for SEO, user experience, and conversion, adhering to best practices and industry standards.

Client Collaboration:

Act as the primary point of contact for copywriting-related matters with clients, understanding their goals, preferences, and feedback to deliver tailored solutions.

Present and articulate creative concepts and copywriting strategies to clients, effectively conveying the value proposition and rationale behind proposed ideas.

Quality Assurance and Optimization:

Conduct thorough quality assurance checks on all copy deliverables to ensure accuracy, consistency, and alignment with project objectives.

Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and copywriting, continuously seeking opportunities to optimize and improve our approach.

Full time