Digital Marketing Specialist

Role: Digital Marketing- Senior Manager

Location:Chennai

Notice period: Immediate joiner to 15days

Skills

Experience in content writing and digital marketing (US Market Exposure will be preferred)

Excellent written and verbal communication skills (Creative Content Writing)

Should have a creative bent of mind

Should be a highly motivated individual and willing to push themselves to experiment with new ideas.

Should be curious and have a zest for life!

Roles and Responsibilities

Assist the Organization in the development of the overall digital marketing strategy for the India side (Consolidated Analytics India)

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

Manage and maintain the company's owned media including websites and social media handles (TBD)

Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

Manage social media marketing campaigns (Talent Attraction, Brand Awareness, Product Awareness)

Manage digital advertising campaigns & manage SEO campaigns

Set up conversion, pixel, and event tracking on the website and across various digital platforms

Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Digital Marketing Activities- Product Side

CA India is developing a series of Products under its flagship Product suite 'LOANDNA'. Exclusive investment will go into developing a strong brand for this product suite. Details of the product, its USP, Target Audience Market, Competitor Landscape, Positioning will be shared as part of the Product brief. At the high level, the following will broadly make up the efforts that will go into its launch.

Creation of a Website forwww.LoanDNA.ai

Creation of White papers on the Product suite of Loan DNA

Creation of Marketing Videos

Running Digital Marketing Campaigns

Creation of Digital Marketing Assets.

Digital Marketing Activities- Organizational Side

Design & Develop a Corporate Video

Design and develop Talent Attracting Initiatives

Recruitment Videos

Benefits Packages

Working at CA Videos/Testimonials

Internal Promotions

Specific HR Communications

Organizational Quarterly Management Decks

Strategically design marketing campaigns to brand build the following family of Products under LoanDNA

Loan DNA- Indexer

Loan DNA- Extractor

Loan DNA -Servicing QC

Loan DNA- Valuation

Dispatch Pro

RentPointe

Full time