Role Overview:
· Key member of the customer experience team in a retail telecom company, dedicated to analyzing customer interaction data to improve human-digital engagement strategies.
· Utilize domain expertise to lead initiatives that enhance customer satisfaction and drive innovative solutions in customer service.
· Collaborate closely with both the customer experience and technical development teams to brainstorm and implement new ideas that align with customer expectations and company goals.
Key Responsibilities:
· Analyze detailed customer interaction data across various platforms to identify trends, pain points, and areas for improvement in the customer journey.
· Propose and implement enhancements to human-digital engagement strategies, ensuring they are personalized, efficient, and aligned with customer expectations.
· Lead brainstorming sessions with the development team to refine and expand upon proposed digital engagement solutions, ensuring they are innovative and practical.
· Develop and maintain metrics to measure the effectiveness of digital engagement strategies, adjusting approaches based on data-driven insights.
· Serve as the voice of the customer within the company, advocating for changes and improvements that enhance the overall customer experience.
· Collaborate with the marketing, sales, and technical teams to ensure a cohesive and comprehensive approach to customer engagement.
Required Skills and Experience:
· Proven experience in customer experience or customer service roles within the retail telecom industry or in a related customer-facing field.
· Strong analytical skills with experience in data analysis and the ability to turn data into actionable insights.
· Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
· A deep understanding of customer behavior and expectations in the telecom sector in brick-and-mortar settings.
· Proficiency in using customer relationship management (CRM) tools and data analysis software.
Preferred Qualifications:
· Experience with digital transformation projects, particularly those involving AI, machine learning, or digital avatars.
· A track record of successfully implementing customer experience improvements that have led to measurable increases in customer satisfaction.
· Bachelor’s or higher degree in Marketing, Business Administration, Communications, or a related field.
· Certifications in Customer Experience Management (CXM) or similar.