Upscale Brand Strategy Intern (Hybrid)

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, is currently seeking Interns for the 2024 Summer Season! We have an exciting new opportunity as an Upscale Brand Strategy Intern in the Upscale Brand Management Department.

The Upscale Brand Management team oversees brand strategy and development across our 8 upscale brands.

The 2024 Upscale Brand Strategy Intern will gain exposure to brand transformations, assisting in defining and differentiating our brands within the upscale segment.

We invite you to apply today for our Upscale Brand Strategy Intern role and #MakeItYourChoice.

Your Responsibilities

Assist with the creation of digital assets.

Tie consumer research into operational execution.

Seek brand partnerships for increased consumer awareness.

Assist in the creation of talent training operation manuals.

Aid in the development and analyzation of surveys for our loyalty members.

Assist in brand perception/comparison analytics.

Your Experience, Skills & Competencies

Undergraduate and graduate students working towards a bachelor’s degree in Marketing, Analytics, or a related field.

Exceptional organizational skills and attention to detail.

Eager to learn, positive attitude, highly motivated.

Excellent oral and written communication skills.

Superior critical thinking and problem-solving skills.

Trustworthy with sensitive and confidential information.

Works well independently and as part of a team.

Experience working with Microsoft Office (Word, Outlook, PowerPoint, Excel).

Your Work Location

As our Upscale Brand Strategy Intern, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtual from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit

At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

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