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Marketing Program Manager Hispanic Strategies Remote

Company:
Beacon Roofing Supply
Location:
Herndon, VA
Posted:
March 31, 2024
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Description:

Be part of the winning team! Beacon is aiming to be the #1 building materials distributor in North America, and we need YOU to get there.

Joining Beacon Building Products as a Marketing Specialist – Hispanic Strategies means becoming part of a values-driven organization. Our core principles guide everything we do: putting people first, prioritizing safety, doing what's right, taking pride in our work, continuously improving, and making significant strides towards a more sustainable future.

Be part of BUILDing a better tomorrow with Beacon, a leading Fortune 500 distributor of roofing materials and complementary building products in the United States and Canada. At Beacon, you'll be part of a company committed to making a difference.

What you will earn:

Competitive Pay with Bonus Eligibility: We make sure that your hard work is recognized.

Medical, Dental, and Vision Benefits: Experience the peace of mind that comes with our comprehensive benefits package designed to prioritize your well-being.

Employee Stock Purchase Plan (ESPP): Bolster your financial growth. Invest in your future and become a stakeholder by purchasing company shares at a 15% discount twice annually.

401(k) Match: Ensure a secure future with fair matching of your retirement contributions.

Paid Leave: Recharge and find work-life balance, flexible parental leave for quality family time, generous sick leave, and enjoy paid time off, company holidays, and floating holidays to unwind and pursue personal interests.

Paid Training and Advancement Opportunities: Open doors to exciting possibilities by engaging in our dynamic learning programs, which include the opportunity to earn valuable certifications.

What you will do:

The Marketing Program Manager will be responsible for planning, implementing, and executing Hispanic marketing strategies, with a focus on digital communication, branch engagement and live events. This position will work cross-functionally with other marketing teams (Brand, Digital, Market Research, etc.) to help build out core projects. This will require a strong ability to project manage and the capability to complete multiple projects with minimal oversight. We are seeking a strong leader to help us expand our presence with

Spanish-speaking contractors. The Marketing Specialist will report directly to the Director of Marketing.

Develop, assist, and manage the execution of key Beacon internal and external strategic promotions, specifically targeting Hispanic contractors.

Support the Sales and Operations teams at Beacon through strategic tactics and key projects. Key project examples could include:

Develop Hispanic sales tools and materials.

Develop strategic promotions that drive trial and growth of targeted customers; includes development of creative ideas, management, execution, and after-action analysis.

Addressing local / regional sales opportunities through key tactics

Assist in the development and execution of conferences and events targeting the Hispanic customer base, both current and prospective.

Work with key manufacturers (GAF, OC, CertainTeed, etc.) to develop co-managed programs.

Plan and execute events for new customers as entry point marketing.

What you will bring:

Bachelor’s degree

100% fluency in written and conversational Spanish with translation capabilities.

4+ years of experience in Marketing or related skillset

Proven ability to develop plans,, execute strategies, and deliver projects on time.

Strong project management skills

Highly Capable of working and excelling in a cross-functional environment

Experience with Spanish-speaking consumers / customers

Proficient skill with Computer Microsoft applications (Word, Excel, Outlook, and PowerPoint).

Professional written and verbal communication skills.

Ability to work independently.

#LI-CK1

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