Social Media Specialist

Design Posts for Social Media Platforms

Build and execute social media strategy through competitive research,platform determination, benchmarking, and audience identification

Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of company’s social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Search Engine Marketing Specialist duties and responsibilities

Plan, develop and implement our SEO strategy

Work towards organic search optimization and ROI maximization

Regularly perform thorough keyword research

Identify key SEO KPIs

Monitor redirects, click rate, bounce rate, and other KPIs

Prepare and present reports regularly

Identify our buyer persona to better target identified audiences

Identify problems and deficiencies and implement solutions promptly

Suggest improvements for process and productivity optimization

Work with web developers and marketing teams to properly implement SEO best practices

Implement SEO best practices by working with web developers and marketing team

Stay up to date with the latest SEO and digital marketing latest trends and best practices

Keep abreast of the latest SEO and digital marketing trends and best practices

Search Engine Marketing Specialist requirements and qualifications

-Experience with A/B testing and other testing metrics

-Knowledge of HTML, CSS, JavaScript

-Ability to analyze data and provide evidence-based recommendations

-Sense of ownership and pride in your performance and its impact on the company’s success

-Critical thinking and problem-solving skills

-Team player

-Good time-management skills-

- Great interpersonal and communication skills