Associate Director, Media

ROLE: ASSOCIATE DIRECTOR, MEDIA

TEAM: MEDA

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW:

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.

ROLE OVERVIEW:

The Associate Director, Media is a data driven, insights led media strategist and platform expert with hands on analytics reporting and management experience. The best candidate for this role would be a natural collaborator, with strong presentation, organizational and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Associate Director, Media is on top of current and emerging trends in the world of digital media and ideally the CPG, Alc Bev & Retail spaces, as this role will be working primarily in these industries.

You will be responsible for planning, developing, implementing and managing the overall media strategy for your clients with your team. In addition, you are responsible for managing, guiding, and training your team. The role will require the right candidate to be highly proficient in media planning, implementation, reporting and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.

CORE RESPONSIBILITIES

• Leading planning, implementation, optimization & reporting for all key clients.

• Leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.

• Managing and mentoring direct reports, conducting performance reviews and providing day to day training and support.

• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.

• Manage your team in review & QA of platform setup across multiple platforms and campaign types. Ensuring campaigns are properly setup against KPI's, targeted properly and using the correct budget.

• Oversee the work of junior team members, supporting In the management of workload and prioritization across multiple clients & campaigns

• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.

• Ensure that all media plans adhere to the agency's values, philosophies, and processes.

• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.

• Develop reporting process for each client with support from the managing director & ensure timely delivery reports based on the aligned on process.

• Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required.

• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs.

• Inform leadership of potential challenges and opportunities as it relates to client and/or people management.

• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.

• Participate in additional agency/team projects and new business presentations as required

EXPERIENCE & SKILLS

• Minimum 6-7 years working at a media agency, in a media supervisor or senior digital strategy role.

• Bachelor's degree or Diploma in Marketing, Communication or Advertising required

• Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts (essential)

• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done

• Strong presentation skills.

• Excellent communication skills (both written and verbal).

• High attention to detail

• Prior hands-on experience with Google Data Studio / dashboard visualisation tools (essential)

• Traditional media experience creating omni channel amplification strategies. (desired)

• Hands on management - planning, implementing, optimising & reporting for Fortune 50 brands

• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form

• Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video

SALT’S VALUES

Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.

Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.

Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.

Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do

Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.