Market Research Director

KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

A bachelor’s degree in business, market research, social science or related field

7 years of market research experience

Extensive experience leading both quantitative and qualitative research studies

Ability to oversee projects from initial conception through final presentation

Strong project and client management skills

Exceptional writing and presentation skills (both verbal and visual)

Skilled at conducting in-depth interviews; focus group moderation a plus

Experience and desire to manage junior researchers

Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)

Depth of experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus

Occasional travel for business when business travel resumes post COVID-19

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

Leading client meetings to help advise on approach and scope of research

Developing/reviewing survey questionnaires and qualitative screeners

Determining quotas and weighting schemes

Coordinating with operations team for survey programming, fielding and data processing

Ensuring program accuracy and making quota decisions while fielding

Drafting moderator guides

Conducting IDIs

Writing analysis plan, analyzing data and developing key findings

Creating insightful and visually compelling reports and presentations

Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget

Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

Contributing to new business efforts, including writing proposals and designing budget structures and fees

Formally managing junior staff, including coaching through performance levels and conducting reviews

Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry

Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

Proactive problem solver, eager to learn and take action

Highly organized, with particular focus on managing details

Committed to the highest level of quality and data accuracy

Able to manage multiple projects with competing priorities

Comfortable with ambiguity

Adept at anticipating client and senior team member needs - can manage up

Cares intensely about their clients’ success and the success of the company overall

Jumps at opportunities to learn and contribute outside of their area of specialty

Thinks strategically; always searching for root causes, not just symptoms

Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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