Senior Manager of Digital Marketing (AdTech/Performance)

Sigma is looking for a Director/Senior Manager of Digital Marketing who can bring hands-on expertise and excellence to our digital demand strategy. This role will work cross-functionally, develop a deep understanding of how digital channels impact revenue creation, and rapidly develop and execute a plan to meet and exceed performance goals. This person must also have the confidence to experiment with new channels and tactics, the knack for crafting high-performing ad copy, and the experience to know what works and what is exceptional vs. run-of-the-mill marketing. Above all, the person must be highly collaborative, work well within a team, and be a key player in building the world's best demand gen team.

What you'll be doing:

Directly manage our digital channels such as Google Ads, Linkedin, 6Sense, and more.

Build and evolve the keyword strategy for both paid and organic with an eye to increasing the share of organically sourced inquiries.

Expand performance analytics reporting using the Sigma product and use data to drive insights into actions.

Collaborate with the team to ideate and build high-performing offers and campaigns.

Develop innovative online programs for major campaigns, product launches, and events.

Stay abreast of the latest modals and capabilities and ensure we are always first to test any new medium.

Requirements

Strong analytical skills and a high comfort level with analytics platforms are necessary. Must be able to build, interpret, and communicate key results to stakeholders.

Deep expertise in Google Ads.

Strong understanding of SEO, keyword strategy, and interplay between paid and organic. Must be able to build a plan without an SEO agency.

Must manage a budget effectively, including allocating spend and optimizing based on performance.

Must be able to self-direct in a high-growth, rapidly changing environment.

Additional Job details

The base salary range for this position is $170k - $200k annually.

Compensation may vary outside of this range depending on several factors, including a candidate's qualifications, skills, competencies, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options and a comprehensive benefits package.

About us:

Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required.

Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer a code-first environment.

Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.

Come join us!

Benefits For Our Full-Time Employees:

Equity

Generous health benefits

Flexible time off policy. Take the time off you need!

Paid bonding time for all new parents

Traditional and Roth 401k

Commuter and FSA benefits

Lunch Program

Dog friendly office

Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow.

Note: We have an in-office work environment in both our SF & NYC office.