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Assistant Manager Marketing

Company:
BASF SE
Location:
Mumbai, Maharashtra, India
Posted:
May 21, 2024
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Description:

Objectives of the Position

To Drive the market development for SA Sub region - – innovation concepts, Brand Oriented Solution selling, Product mix and market information

Maximise profitability through price and product mix

Market and data intelligence analysis to drive business growth

Work closely with the regional product managers and Mkt Development Team to generate adequate support in terms of prices, new launches, specific product studies

Main Tasks

Market research: Analyzing current and potential markets to identify market size, growth potential, and customer segments

Developing and implementing new business plans for target market segments

Managing sales and gross margin profitability for assigned

Identifying key direct and indirect cost drivers and their impact on business profitability

Implementing existing marketing and sales strategies and identifying opportunities

Identifying innovation, BOSS with existing and new customers Developing, implementing, and managing the organization's advertising strategy

Work closely with the Local ATTS, regional Product managers, regional market development team for concept development, price support and product studies required

Work with the regional CIDS team to understand the consumers and drive the innovation/focus products concepts in line to connect with the customers

Digitalisation projects

Minimum Education and Qualification Required for the Position

Education: Bachelor of science or engineering

Working Experience (min required exp.): 6-8years

Proficiency in PPT, excel and power BI

Understanding on Mintel, Euromonitor

Technical & Professional Knowledge: Knoweldge of personal care ingredients and basic knowledge of formulation will be necessay. Should be a competent communicator and should create a positive impact.

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