Sr Product Marketing Manager

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Sr Product Marketing Manager - Remote or Hybrid

Nice to meet you!

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you’re looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you’ll find it here.

About the job

The Global Technology Product Marketing team is looking for a Senior Product Marketing Manager to work across SAS sales and marketing to drive market strategy, planning, messaging and sales enablement. Our team actively works with sales, field marketing, and product management to enable channel and product readiness.

As a Sr Product Marketing Manager, you will:

Create and communicate positioning and product marketing plans based on solution/industry domain expertise which leads the development of messaging and positioning.

Define buyer personas, end users and target audience profiles.

Position SAS capabilities for the general market, specific markets and/or applicable buyers and drives the creation of key messages and stories to support decision makers and users.

Define industry and/or solution marketing strategy by working directly with analysts, consultants, customers, prospects, strategic partners, and thought leaders as market driven inputs.

Supports sales enablement through customer engagements internal education programs.

Participates in enablement strategies for SAS with partners and alliances.

Responsible for content for internal self-service enablement sites and sales tools.

Partners with internal teams to gather and analyze the impact and performance of content and programs in solution/industry area.

Supports regional demand generation activities supporting industry/solution area and in line with the overall customer journey.

Required Qualifications

8+ years of experience in B2B marketing, sales, consulting or related function in the technology sector, preferably product marketing.

Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.

Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

A proven track record of working effectively across product management, sales, customer success, enablement, industry marketing, field marketing and demand generation.

Excellent cross-functional writing, communication and presenting skills.

The proven capability to simplify complex, technical concepts and tell compelling stories to both internal and external audiences – across industry segments.

Technically curious while business-benefit oriented.

Demonstrated understanding of the sales & marketing process for enterprise software and how best to support field teams and enable them for success.

Ability to travel up to 10% of time.

You’re curious, passionate, authentic and accountable. These are our and influence everything we do.

Preferred Qualifications

Experience in data management, data governance and/or data integration highly preferred.

Experience working for a leading B2B vendor in analytics, data management or machine learning/artificial intelligence.

MBA preferred.

World-class benefits

Highlights include...

Comprehensive medical, prescription, dental and vision plans.

Medical plan options include…PPO with low annual deductible and copays.

HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).

Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There’s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!

An industry-leading 401k plan.

Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.

Volunteer Time Off, parental leave and unlimited paid sick days.

Generous childcare benefits for all full-time employees.

Diverse and Inclusive

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

Additional Information

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity/Affirmative Action employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: . Also view the notice.

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “(url removed)” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact

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