Digital Marketing Specialist

NOTE: Must have agency experience and working knowledge of Google ads, Facebook ads and SEO.

Skillset:Knowledge of Facebook paid media marketing, google adwords, display, google shopping, data analysis and should knowledge of the tools like google analytics, webmasters.

Job Description:

Creating and executing a paid media marketing strategy & execution plan

Developing and managing digital prospecting and re-marketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimisation for key traffic, engagement & conversion KPIs via paid, organic & own media channels

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Work with Designers to optimize banners, etc. for key data capture & optimization of campaigns

Work directly with marketing managers & heads to communicate results and opportunities within paid search and display efforts to the client

Knowledge of Shopify and wordpress

Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients

Key Requirements

You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience

Ecommerce sales and lead generation experience is mandatory with case studies to back

You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

Facebook, Instagram and Google promotions expertise is must

1+ years of dedicated, full-time experience in performance marketing.

Expertise in scaling up performance marketing campaigns across key channels - Google Ads (Google Search, Google Discovery, Youtube, Google Display), LinkedIn, Instagram, Facebook, and other key channels.

Expertise in owning the entire funnel for performance marketing - setting targets, defining resource needs, interacting with design and creative teams for campaigns, drawing insights from the sales process, laying the foundation for the analytics & campaign structures, managing budgets, and reporting to leadership.

Knowledge of Shopify and wordpress

Work from office only

Send in your resume at