Director of Marketing and Comminucations

Totino-Grace High School is currently seeking a full-time Director of Marketing and Communications.

Reporting directly to the President, the Director is responsible for developing, managing, and executing marketing, communications, public relations, and branding initiatives including: visual and social media content, digital and print publications, advertising and promotions, media and public relations, video production, and vendor partnerships.

RESPONSIBILITIES TO TOTINO-GRACE AS A CATHOLIC SCHOOL: It is not an essential prerequisite that every employee of Totino-Grace is Catholic.

However, all employees are expected to respect the teaching of the Church and support the school’s mission.

PRIMARY DUTIES Establish the tone and graphic design of school communications, social media, marketing and promotional materials.

Plan, design, oversee, and execute production of all print and online publications and communications, including: social media, online presence, admissions, summer camp materials and other brochures, articles for local press, photos and video production, and content for main lobby and hallway video screens.

Provide strategic direction to graphic design, photography, and videography efforts.

Write and edit letters, emails, articles, etc.

to support school initiatives.

In collaboration with the Assistant Director of Enrollment, oversee posts to Totino-Grace’s social media platforms, including Facebook, Instagram, Twitter, YouTube, and LinkedIn.

Lead the marketing and communications efforts of the Advancement and Admissions Departments, including the development of strategic marketing and communications plans that support alumni/donor relations and drive enrollment.

Serve as editor of Totino-Grace’s alumni and community magazine, The Continuum.

(Manage content collection, writing, editing, production, and distribution.) Supervise operations and staffing of the Spirit Shop Oversee Totino-Grace’s website, including writing, editing, and posting content.

Develop the school’s crisis communications plan.

Carry out the goals established in the Strategic Plan and/or Capital Campaign.

Head the marketing committee of the Board of Directors and develop agendas.

Works collaboratively with all departments and activities leaders to develop compelling content, ensure brand uniformity, and promote the school.