Marketing & Business Development Manager

The Marketing & Business Development Manager will support the Global Insurance Industry Group (IIG) and will be based in our New York office. This role will lead the business development and marketing efforts of the group, which is a key strategic priority for the firm, and help expand our reputation as a leading global legal advisor to the insurance industry. We provide a wide range of legal advice to our clients, including mergers and acquisitions; corporate finance; the securitization of insurance risk; structured reinsurance transactions, and complex litigations, investigations and arbitrations.

Responsibilities

Essential Functions:

Manage day-to-day responsibilities to ensure that assignments and projects are properly managed and in alignment with the firm's overall strategic efforts, and that service to clients is exceptional

Manages responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for IIG and liaise with others when relevant

Develop and support the implementation of key BD initiatives, including priority client targeting and campaigns, client satisfaction, client seminars and networking events, as well as other initiatives to enhance business development efforts

Engage in research and analysis and competitive intelligence-gathering

Develop new marketing brochures and edit and refine existing ones; maintain practice descriptions in BDM-shared systems

Partners with BD&M colleagues to facilitate the completion of directory submissions; regional surveys; specific lawyer and practice awards and accolades; and other profile-raising initiatives on behalf of IIG

Support annual marketing and business development business plan development for IIG focused on priorities outlined by firm leaders and/or assigned teams, including thought leadership platforms, communications, and client outreach

Collaborate with Marketing & Business Development department leadership and IIG leaders to develop annual budgets to support initiatives outlined in business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals

When relevant, provide support for seminars, sponsorships, and other events pursued by the firm in your local office

Support integration of lateral lawyers into IIG via preparation of biographies and announcements, distribution of announcements, integration of contacts into firm's CRM system, collection and integration of experience for and into department and practice materials, coordination with Communications team as to internal and external communications relating to lawyer(s)'arrival at Mayer Brown

Develop and maintain league table/industry survey content for IIG; respond to league table/industry surveys

Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists for IIG

Support coordination of business development training for lawyers

Periodically review and consult with IIG lawyers regarding their bios and practice descriptions to ensure that they are current

Assist with the supervision and training of more junior team members

Performs other duties as assigned or required to meet Firm goals and objectives Qualifications

Education/Training/Certifications:

Bachelor's degree in a related field. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the job Professional Experience:

Minimum of six years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectors, required Technical Skills:

Proficiency in Microsoft Office products Performance Traits:

Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors

Ability to work in a diverse team environment and effectively support the demanding needs of the Firm

Ability to work under pressure, meet deadlines with shifting priorities

Must be a self-starter with a high level of initiative

Strong customer service skills, able to anticipate needs and exercise independent judgment

Strong attention to detail, organizational skills and the ability to manage multiple projects

Maintains confidentiality and exercises discretion

Exercises solid strategic thinking and problem-solving skills

Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company

Demonstrated good judgment, a team-first orientation, meticulous and results driven. Management Accountabilities:

Manages processes for direct reports in relation to performance appraisals, annual compensation, goal setting and performance counselling

Demonstrated leadership and supervisory experience

Operational budget analysis and recommendations

Conducts analysis of staffing levels and participation in the recruitment proce

Able to determine and implement change processes to improve workflow efficiencies

Process- and service-oriented with strong leadership and project management skills

Able to set priorities and delegate in an efficient manner

Analysis of staffing levels and requests for assistance

Operational budget analysis and recommendations

he typical New York pay scale for this position is between $159,100 and $183,000