Marketing Manager, MEA

Product Management

Manage and develop offer portfolio, Master the Offer knowledge and the Offer environment.

Manages or supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.

Implement the Marketing Mix (Product, Place, Price, and Communication) adapted to the offer.

Guarantees profitability of the offer (price, mix, etc.)

Responsible for price positioning and consolidated margin optimization for the whole offer sold in the Region.

Provide all the required products feedback to APMEA management, Factories and Platform management team to achieve Cost Optimization revenue growth and margin improvement.

Consultative selling to end users, contractors & consultants to ensure product/brand listing in AML.

Responsible for S&OP, Excess/Obsolete, Phase-in/Phase-out and Portfolio performance.

Manage certain supplier with regards to products, pricing & delivery.

Operational Marketing

Responsible for market measurement, evolution analysis and relevant action plans.

Monitor the competition and analyzes competitors offer positioning & collect market pricing

Provide the elements required to support the offer and build the relevant action plans.

Initiate & coordinate development of action plans to penetrate new market segments.

Take part in Sales, Inventory & Operation Planning process.

Help Businesses generate leads.

Contribute to the Sales Forecast Data Quality & perform win-loss analysis.

Prepare with Channel management team the products Forecast.

Lead demand creation and prescription activities.

Support in preparing Cost sheet and Discount process.

On time Monthly Reporting.

Strategic Marketing

Head all Business information related to Fluid solutions platform.

Participate in developing global & regional Marketing strategies and conduct market analysis and sales strategy that ensures attainment of company sales goals.

Understand and share Offer Strategy with the Factories & APMEA Unit to adapt and execute it locally.

Perform market sizing & generate strategies to improve the market share.

Generate the 3/5 Years Strategic Plan for the platform.

Work with Leadership team to finalize the Annual Operation Plan for the region.

Marketing communication & Training

Effectively promote and communicate brand and product value propositions, features and benefits through writing engaging content for sales collateral, communications, and marketing campaigns.

Create sales collateral including, but not limited to, brochures, sell sheets, tech data sheets, case studies, thought leadership articles, videos, and presentations.

Responsible for writing, editing and proofing content.

Work along with APMEA marketing team to develop print and online advertising (including the management of the annual calendar, creative development, competitive analysis, etc.

Work along with regional marketing to manage social media communications including press releases, trade editorial, product write-ups, case studies, thought leadership articles, etc.

Evaluate performance of all marketing efforts and campaigns.

Help track and manage the annual marketing budgets.

Ensure that all relevant resources are properly trained concerning the offer sold in the Region and have the right tools/methodologies.

Organize the Sales and customer’s trainings

EDUCATION & Experience:

Bachelor’s degree or above in Mechanical Engineering

10 years Experience in same industry.

High presentation Skills.

HVAC & Plumbing network Experience.

Experience in Building Strategy.

Experience in MARCOM, Communication Marketing & Operation Marketing.

MANAGEMENT:

None.

QUALIFICATIONS:

Excellent leadership, time management and organizational skills

Outstanding abilities in communication and presentation

Proficiency with online marketing and social media strategy

Willingness to travel more than 50%

excellent verbal communication skills

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