Marketing Manager, Direct Mail

LaSalle Network has partnered with our dynamic real estate/construction client who is seeking a highly motivated Marketing Manager, Direct Mail to join their Marketing team. The individual in this role will lead the strategy and management of direct mail campaigns that drive revenue growth. This team is looking for an analytical, data-driven marketer who will be responsible for both strategic direction and day-to-day analysis and execution of campaigns.

Marketing Manager, Direct Mail Responsibilities:

Drive strategy for campaigns focused on new customer acquisition and cross-sell initiatives through the direct mail channel

Provide data-driven analysis of past initiatives, with a focus on using accurate data to guide future optimizations

Develop forecasting models to accurately predict response and help optimize all elements of our client's mail program

Lead development and optimization of targeting methodologies (data modeling, segmentation techniques, etc.), creative design and execution

Partner with Marketing Operations, Production and Creative Services to conduct QC of letters, mail plans and supporting documents to execute campaigns on-time and error-free

Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan

Work closely with the Partnerships team to drive strategic direction and growth plans, along with regular performance updates

Own all budgeting for your campaigns, on an annual and on-going basis, to reflect performance as well as growth areas of additional spend and revenue

Marketing Manager, Direct Mail Requirements:

3+ years of proven success planning, forecasting and managing direct to consumer marketing through Direct Mail

Demonstrated decision-making experience utilizing data effectively to drive the desired outcomes

Hands-on experience with budgeting, forecasting, monitoring and reporting

Ability to take raw data and create compelling, data-driven arguments to support growth

Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner/market basis

Strong organizational skills, attention to detail and the ability to adapt to changing schedules and priorities

Excellent relationship building skills with strong and effective verbal and written communication skills

Self-starter, creative problem solver, persuasive, thorough and a strong team player

Thank you,

Stephanie Moncada

Principal

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.