Head of Brand Marketing

Role:

Our client is a growing health and wellness brand looking for an experienced Head of Brand Marketing to lead their brand strategy and marketing initiatives.

Responsibilities:

Develop and execute the overall brand strategy

Execute integrated marketing campaigns to build brand awareness and drive engagement.

Partner with creative teams to develop compelling content

Develop integrated marketing campaigns across multiple channels, including digital, social media, PR, partnerships, and offline activations.

Conduct market research and analysis to identify key insights and opportunities.

Manage the brand marketing budget.

Maintain strong relationships with external partners, agencies, and vendors.

Mentor the brand marketing team, fostering a culture of creativity and collaboration.

Qualifications:

8+ years of experience in brand marketing

DTC experience required**