SEO Content Strategist

Company Description

Since December 1992, Smart Start has made an impact in the industry as the world leader of services and technologies that are Separating Drinking From Driving® and Setting the Standard in Alcohol Monitoring Technology®. Throughout the years, we have focused on Ignition Interlocks, building one of the largest, most successful programs in the world.

Smart Start provides a unique perspective on operating efficient, effective, service-driven Ignition Interlock and alcohol monitoring device programs. Our products’ ease of use, our custom-designed software and the convenience of our service make Smart Start the preferred provider for clients.

Role Description

This is a full-time hybrid role for a SEO Content Strategist at Smart Start, Inc. As a SEO Content Strategist, your responsibilities will include creating and implementing content strategies that drive organic traffic to our websites. You'll work closely with our marketing team to develop and optimize website content, perform keyword research, and track content performance using SEO tools. This is a hybrid role located in Grapevine, TX, with flexibility for some remote work.

Qualifications

Experience writing email, website content, blog articles, and direct mail pieces

Proven experience as a SEO Content Strategist or a similar role

Excellent knowledge of SEO principles and best practices

Experience with keyword research and content optimization

Proficiency in content management systems (e.g., WordPress)

Strong analytical skills and the ability to generate insights from data

Excellent written and verbal communication skills

Attention to detail and the ability to meet deadlines

Knowledge of HTML and CSS is a plus

Certifications in SEO or digital marketing are a plus

Bachelor's degree in marketing, communications, or a related field

Experience in the automotive industry is a plus