Marketing Operations Specialist

Company Overview

At Opus IVS, our mission is to drive advancement in the automotive industry by assisting customers with complex vehicle repairs. Guided by our core values of Customer Focus, Innovation, Collaboration & Teamwork, and a Results-Driven approach, we continually strive to develop advanced technology that empowers us to fulfill our mission.

Opus IVS technology & products has been a leader in the industry since the late 90’s. Opus IVS offers modern collision shops an integrated platform of leading diagnostics and calibration solutions, anchored by expert technicians and cutting edge, patented technology.

Job Overview

The Marketing Operations Specialist supports the marketing team by building, maintaining, and optimizing scalable data, communications, and process infrastructure to support the company’s connected ecosystem between marketing tools and business software/CRM. This includes designing and managing integrations, Marketing Automation workflows, campaigns, and lead management processes to enable each business unit’s marketing and communication goals. This individual must be a highly collaborative, analytical, and technical marketing expert capable of developing and implementing creative solutions to operational challenges.

Responsibilities:

Design, build, and own processes for ongoing maintenance and enhancement of marketing leads database; work closely with the marketing team to improve/simplify backend systems, facilitate segmentation, lead routing, lead qualification, attribution, and reporting.

Build, QA, and maintain marketing automations and integrations to enable marketing programs and campaigns and to maintain data flow between sales tools/CRM (Salesforce) and the tech stack (Marketo, etc.).

Coordinate with marketing leaders to develop reports around marketing metrics and analysis; enable monthly, quarterly, and annual business impact reporting through effective data extraction, audit, and analysis.

Collaborate to execute the marketing operations backlog and new marketing operations projects with high standards for accuracy and timeliness.

Build and optimize systems, tools and standards to improve how the marketing organization works together, with cross-functional partners, and external vendors and contractors.

Consistently enhance the integrity of company data, enable improved data quality and governance, and fuel timely and accurate reporting of marketing results.

Create new and optimize existing enterprise marketing capabilities, processes and communications tools, and eliminate unneeded tools and processes, to maximize company growth, decrease complexity and cost, and optimize resource utilization.

Develop credibility as a subject matter expert in marketing operations, provide strong thinking, and develop superior working relationships across the company.

Other duties as assigned.

Qualifications:

Proficient in Marketo and experience with Salesforce.

Bachelor’s Degree in Marketing/Communications/Advertising or equivalent required,

Digital marketing experience in a variety of channels, which could include: email and SMS marketing, digital advertising, social media, SEO/SEM, and short and long-form content distribution.

Technical experience with a variety of marketing tools and technologies such as marketing automations, CRM systems, customer data platforms, APIs and integrations, email marketing tools, SMS marketing solutions, etc.

Experience utilizing Monday.com, MS Teams, Adobe Express, and/or Canva.

WHAT WE OFFER:

Competitive Pay: We know your value and we’re not afraid to pay for it. We offer a competitive total compensation plan including salary, bonuses, tuition reimbursement, and a match contribution to your 401k.

Time Off: Besides our competitive paid time off package, employees receive paid holidays and floating holidays.

Benefits: We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision.

Opportunity: to be a part of a fast-growing company working to make the world safer!

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by state, federal, or local law.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of the job, the employee is regularly required to use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; talk or hear. The employee frequently is required to stand, walk and sit. The employee is occasionally required to stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.