SVP, Marketing

Space Coast Credit Union (SCCU), the 3rd largest credit union in Florida, is looking for a Senior Vice President of Marketing to join our ONESCCU team at our Melbourne Headquarters location! SCCU has been in business for over 70 years, has over 9 billion dollars in assets and WE ARE GROWING!

Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.

This position can be filled in either our Melbourne, FL or Miramar, FL locations.

SCCU Team Member Benefits:

ONESCCU annual bonus available!

Medical, Dental & Vision Insurance

HSA (Health Savings Account) with SCCU matching contribution

SCCU Paid Long Term and Short Term Disability coverage

SCCU Paid Term Life Insurance

Employee Assistance Program (EAP)

Paid Time Off

401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions

Tuition Reimbursement Program

…and more! SVP, Marketing Responsibilities:

Develop and implement a comprehensive marketing plan that aligns with SCCU’s overall strategic goals. Set strategic vision and plan for the marketing team, providing direction, support, and guidance as needed.

Work closely with other departments, including product management, sales, operations, and finance, to ensure that marketing efforts are integrated and aligned with the credit union's overall business objectives.

Collaborate with the product management team to develop a deep understanding of the market, competitors, and consumers. Identify competitive intelligence to inform product development and marketing strategies.

Define product go-to-market strategy, including product positioning, messaging and channel selection.

Lead implementation of product marketing strategy roadmaps in partnership with product management.

Design and review the annual marketing budget.

Oversee all marketing campaigns, including email, social media, direct mail, and advertising, to ensure that they are on brand, on message, and meet the credit union's standards for effectiveness.

Use data analytics to track marketing performance, adjust strategies accordingly, and communicate results to the executive management team.

Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.

Manage the credit union's brand and reputation, ensuring that it is consistently communicated and reinforced across all channels.

Remain up-to-date on regulations, industry trends, best practices in marketing, and shares insights and recommendations with senior leadership. SVP, Marketing Qualifications:

4-year college degree in marketing or related business area required or equivalent combination of education and experience required.

10+ years of experience in marketing, with at least 5 years in a leadership role required.

Must be willing to travel between Miramar Operations Center and Melbourne Headquarter locations as needed.

This is an on-site position.