Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to join our client's marketing team that can contribute to their digital presence and engage our audience across multiple platforms.

Responsibilities:

Social Media Content Creation: Develop engaging and visually appealing content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.

Social Media Management: Schedule, monitor, and analyze social media posts to ensure consistent brand voice and maximize reach and engagement.

Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, to nurture leads and retain customers.

Website Management: Maintain and update website content to ensure accurate information, optimize user experience, and improve SEO performance.

Requirements:

Proven experience in social media content creation and management.

Strong skills in email marketing and familiarity with email marketing platforms.

Experience in website management, including CMS (Content Management Systems) proficiency.

Excellent written and verbal communication skills.

Creative mindset with the ability to generate innovative ideas.

Strong analytical skills and ability to interpret data to make informed decisions.

Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

Familiarity with graphic design tools such as Adobe Creative Suite or Canva.

Basic knowledge of SEO and web analytics tools (e.g., Google Analytics).