Senior Marketing Manager

ConexED seeks a proactive and creative Senior Marketing Manager to lead our marketing initiatives and drive our brand forward. The ideal candidate will excel in managing multi-channel campaigns and coordinating between full-time and contracted staff members to ensure campaigns are on track and executed correctly. This role requires a strategic thinker who can oversee the marketing team, ensuring alignment with our brand objectives and growth targets.

Job Responsibilities:

Campaign Development and Management: Develop, implement, and oversee comprehensive marketing campaigns that effectively promote our products and services. Ensure all campaign phases from conception to analysis are executed flawlessly.

Strategy Execution: Plan and execute all campaign phases, including design, scheduling, testing, and deployment of marketing strategies across multiple channels.

Team Leadership: Lead and mentor a team of full-time and contract employees, fostering a collaborative and innovative environment. Provide clear direction and support to ensure team members achieve their goals.

Content Creation: Oversee the creation, editing, and production of high-quality content for various platforms, including blogs, newsletters, social media, emails, and our website. Ensure all content aligns with our brand voice and objectives.

Collaboration: Work closely with the sales and marketing teams to create cohesive and engaging advertising materials that drive brand awareness and customer engagement.

Performance Analysis: Monitor and analyze campaign results, providing insights and adjusting strategies to maximize effectiveness. Utilize data-driven approaches to refine and improve marketing efforts.

Production Oversight: Manage the production of promotional materials, ensuring that all content is timely, relevant, and engaging.

Industry Awareness: Stay updated on industry trends and best practices to adjust content and marketing strategies, ensuring our brand remains competitive and innovative.

Qualifications:

Proven experience as a Senior Marketing Manager, Campaign Manager, or similar role in marketing or advertising.

Strong understanding of marketing campaign management, content creation, and strategy development.

Excellent communication, organizational, and leadership skills.

Ability to work collaboratively in a team environment and manage multiple projects effectively.

Demonstrated experience in leading and managing a team of marketing professionals.

A degree in Marketing, Communications, Business Administration, or a related field is preferred.

About ConexED:

ConexED is a unified student services platform designed to streamline and enhance student engagement and success. Our platform integrates best practices in the Student Services Appointment and Event Management system, EDU-specific CRM, Early Alerts and Case Management System, Kiosk Queuing and Virtual Lobby One-Stop-Shop management software, robust data analysis, integrated communication technologies, and workflow automation to support educational institutions. With Accessible and FERPA-compliant solutions, ConexED enables seamless scheduling, meeting, messaging, collaboration, and on-site and online reporting. We have partnered with the largest school systems in the world to offer them a best-in-class student management platform and to empower their student service teams to support student enrollment, retention, and graduation rates.