Marketing Director

Job Title: Marketing Director

Classification: W2 - Full Time; Exempt

Location: Los Angeles, CA

Department: Marketing

Supervisor: President

The Company:

Rockpoint Legal Funding is the largest and most reputable legal funding company on the West Coast, offering a helping hand to plaintiffs and their families while their attorneys fight for a fair settlement. With the ultimate goal of helping people ease the stress of these legal matters, Rockpoint provides a suite of services to personal injury, employment, and fire damage attorneys, including pre- and post-settlement funding, non-recourse cost advances, and medical lien purchases. Founded in 2015, Rockpoint has realized consistent quarter-over-quarter growth.

Rockpoint is the sole funding company to have an endorsement from the Consumer Association of California (CAOC), the statewide consumer attorney association.

Position Description:

This is an exciting opportunity to join a mid-size firm and take it to the next level. We are a tight-knit group looking for our next superstar team member to join us as a Marketing Director.

The ideal candidate is a team player, detail-oriented, and comfortable working in a fast-paced environment. The ideal candidate will be adept at leading a team, fostering growth, and continuously enhancing processes for optimal efficiency. A strong candidate will take pride and ownership of their role and rise to any challenges. A successful candidate pays great attention to details and consistently aims to improve. This individual must be a self-starter who understands priorities and can function autonomously to develop and implement strategies to generate leads and revenue for the company.

The Marketing Director is responsible for developing and implementing strategies to generate leads and revenue for the company. They work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance.

Responsibilities:

Develop and implement demand generation strategies and campaigns

Work closely with the sales and marketing teams to align efforts and drive revenue

Use data and analytics to measure and improve the performance of demand generation efforts

Develop and maintain relationships with partners, influencers, and other stakeholders

Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

Monitor industry trends and stay up-to-date on new technologies and techniques

Conduct market and customer research to identify opportunities and challenges

Create and manage demand generation budgets and forecasts

Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue

Identify and resolve challenges and conflicts within the demand generation process

Provide training and support to team members on demand generation best practices and tools

Attend industry events and conferences to build relationships and promote the company

Develop and execute SEO strategies to improve website visibility and search engine rankings.

Monitor and analyze website performance using tools like Google Analytics.

Stay updated with SEO trends to optimize content and drive organic traffic.

Extensive Media purchasing; TV & Radio Program Management Experience.

Qualifications:

The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

Bachelor’s Degree in Business, Marketing or a related field;

5-7 years of experience in demand generation, marketing or a related field

Proficiency in marketing automation and CRM software

Strong analytical skills, with experience analyzing data and making data-driven decisions

Knowledge of sales techniques and strategies

Excellent communication and collaboration skills

Ability to prioritize and manage multiple tasks and projects

Flexibility and adaptability to change

Positive attitude & team player;

Immaculate attention to detail;

Possess strong critical thinking abilities;

Thorough understanding of confidentiality and discretion;

Strong problem-solving skills;

Effective decision-making & conflict-management skills;

Bilingual (Spanish C1/C2 & English) preferred;

Law School & prior work history as attorney preferred;

Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Rockpoint’s Core Values:

Be Efficient

Be Collaborative & Communicate Constantly

Be Accountable

Be Ethical, Always

Care

Have Fun!

Continued Opportunities:

Opportunities for career growth are bountiful. We encourage associates to learn and grow.

Compensation:

$90,000 - $160,000 USD Per Year

Benefits:

401(k) +matching

Dental Insurance

Health insurance

Vision insurance

Life insurance

Mileage reimbursement

Generous paid time off

Travel reimbursement

529 college saving plan

HSA/FSA Plans

Charity matching

Work equipment (laptop, monitor, etc)

Home office supplies

HOW TO APPLY: Please submit a current resume and optional cover letter. Please be prepared to submit references during the interview process. Upon offer of employment, candidates will be required to complete a background check by a third-party agency.