Media Manager-(Media Agency)

This is for NYC. Salary $80k-90k

Hybrid in office 2x/week

About the job

We are seeking a dynamic and experienced Media Manager to join our innovative advertising agency. The Media Manager will be responsible for developing and executing comprehensive media strategies across various platforms to effectively reach target audiences. The ideal candidate will have extensive experience in media planning, buying, and optimization, with a strong focus on META platforms and Google Paid Search SEM.

Responsibilities

Manage and oversee day-to-day advertising campaigns for clients including programmatic, content partnerships, affiliate, paid search (Google, Bing) and social ads (Meta, TikTok)

Digital channel planning with the support of the larger team

Construct comprehensive and well-thought-out recommendations/ presentations to support enterprise brand initiatives

Work with publishers to develop campaigns, from planning to executing to optimizing across digital channels

Managing budgets, targets, and daily optimizations with strategic support from the team

Support in client communication on media campaigns and deliverables within larger strategic team

Identify opportunities for strategic AB testing and continual optimization within client accounts

Evaluate proposals and negotiate partnerships to achieve maximum value for the client. This includes understanding the differences in digital targeting - contextual, audience, behavioral, etc.

Share subject matter expertise within internal and external teams

Own reporting and insights/recommendations for client campaigns, with a deep understanding of Excel, Google Analytics, and nuances of platform reporting

Monitor analytics and key metrics against clients’ goals

Monitor the trafficking of ad tags and creative assets throughout the campaign across all media

Qualifications

NY based and able to work on-site 3 days per week

Minimum 3-5 years digital media hands on keyboard experience, preferably working with or for an agency

Knowledge of digital channels such as programmatic, site-direct, content syndication, OTT and podcasts is preferred

Bachelor’s degree or equivalent

Strong analytical skills and use of Excel for reporting is required

Previous experience in digital ad placement (paid search, social, display) is required, preferably at an agency