Public Relations Specialist

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.

The Public Relations Specialist reports to the Public Relations Manager and is responsible for core areas of Lucid Motor’s PR and communication plan and activities in the Middle East.

This role coordinates media relations and consumer facing communications, with a focus on driving earned media outcome across the region, reflecting the Marketing organization’s overall goal of increasing brand awareness, and raising Lucid’s profile among consumers and within the automotive and technology industries.

The Role:

Play an integral role on the Lucid marketing team with responsibilities for PR and communications

Manage the execution of a regional media plan for Lucid’s brand and products, targeting media and influencers in the business, automotive, technology, lifestyle, and other key media sectors, with clear KPIs and pathways to achieve success

Support the development of executive thought leadership program, with a specific focus on speakerships and Tier 1 industry and media events in the Middle East. Leverage and expand Lucid’s speaker bench to provide a breadth of levels across key areas of expertise related to the automotive, tech, engineering, software and manufacturing industries.

Support the regional product reviews program, including product messaging and media relations, as well as management of the regional Lucid Air press fleet for review, industry events, and other activities

Support the regional activities related to Lucid Studios (showrooms), including, but not limited to: Studio openings, pop-up locations, regional product launches and events, regional product reviews, and regional media and influencer relations

Develop supporting internal- and external-facing written materials, including press releases, messaging, and more

Build and maintain regional press and influencer lists; form relationships with individual reporters and influencers to support story development

Maintain clear communications across the owned and paid media functions of the Lucid Marketing organization to ensure integrated campaigns and activities

Maintain media guidelines and best practices, specific to Lucid properties

Qualifications:

Bachelor’s Degree or higher

3 to 5 year’s experience in a PR role with a leading brand, preferably within automotive

Proven track record of leading media relationship programs in multiple markets and achieving success across the Middle East

Proficiency with media databases, resources, and third-party marketing software

Passion for a fast-paced, high growth environment

Self-starter and quick thinker who thrives in ambiguous and rapidly changing situations

Excellent communication, interpersonal and organizational skills and the ability to relentlessly prioritize

A passion for, and working knowledge of, automobiles, EVs, and the future of mobility

Experience in the consumer electronics, luxury, or lifestyle industries a plus

Proficiency in writing Arabic and English

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