Head of External Communications

Oversee Group world-wide press relations (print, TV, etc.) with local media relations team (Geneva, Zurich and Hong Kong) and via half a dozen PR agencies world-wide.

Increase readership/audience leveraging all communications channels

Define & manage the implementation of Digital media strategy (LinkedIn, X, Facebook, WeChat, Instagram)

Streamline and promote external content (annual report, investment content, white papers, ExCo members interviews) leveraging all channels

Articulate specific communication plans with stakeholders to promote UBP’s investment expertise internally (AM and Investment Services)

Recycle/curate content into fitting format: news, articles, videos etc. Vulgarize content when necessary

Elaborate content planning - Ensure consistency across all media/support

Management of a team of 5 people

Core competencies

Long experience with media relations minimum of 5 years in dealing with media requests.

Digital vision – at ease with all social media platforms and digital communications tools (display, SEA etc)

Capacity to leverage and develop clear digital media strategy

Project management:

The ability to articulate complex projects with different stakeholders

Good experience to lead the planning

Development, and execution of specific projects

Content editing Copywriting

Excellent written communications skills:

Experience to write, rewrite or edit complex /investment communications with a strong command of English