Group Head - Data & Audience- Media Agency

About the Company -

Our Client is the worlds largest media investment company. They a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Role - Group Head (Data & Audience)

Brief role description -

The Data & Audiences Group Head will be the custodian of First-party Data (1PD) planning across brand portfolios & will be working on audience planning & deployment. Your day-to-day job will require you to create & model audiences CDP & CRM to aid the planning & deployment of 1PD. You will work closely on digital plans to activate 1PD audiences, closely monitor the performance & suggest corrective measures. You will be actively working developing audience strategies & build custom audience segments from owned audiences & platform cohorts.

3 best things about the job:

1. Exposure to future-forward solutions like ADH, Data Clean Rooms among others

2. Learn & work closely on the process of integrating CDP & CRM

3. Opportunity to work on data modeling & upskilling on the MarTech stack

Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients’ business

• The confidence to Challenge what’s gone before

• The Support to go further than we thought possible

Core responsibilities:

· - 1st Party Data & Audience Modeling, Planning & Strategy

- Campaign Performance & Analysis of 1st Party Audiences

· - Internal & External (Client) Stakeholder Management

- Reporting & Analysis

Requirements

The Candidate:

· - An ideal candidate should have 5-8 yrs. of experience in Digital Media Planning, especially on Biddable Campaigns on Meta (FB/IG) Business Manager & Google Ads (Google Ads / DV360)

· - Should be hands-on with campaign set-up, monitoring, optimization & reporting across platforms.

· - The candidate should have a worked on custom audiences across Meta (FB/IG) Business Manager & Google Ads platforms (Google Ads / DV360) with a strong understanding of Google Analytics.

· - The candidate should be comfortable with preparing & presenting campaign results presentations to senior stakeholders.