Marketing Coordinator (SEO, SEM & Social Media )

Position Overview: As a Marketing Coordinator specializing in SEO, SEM, and Social Media, you will play a crucial role in developing and executing strategies to increase our online visibility, drive traffic to our website, and enhance our brand presence across various digital platforms. You will collaborate closely with the marketing team to optimize campaigns, analyze performance metrics, and identify opportunities for improvement.

Key Responsibilities:

Develop and implement SEO strategies to improve organic search rankings and increase website traffic.

Manage and optimize SEM campaigns (Google Ads, Bing Ads, etc.) to drive targeted traffic and maximize ROI.

Create and curate engaging content for social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.) to foster community engagement and increase brand awareness.

Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and identify areas for improvement.

Stay updated on industry trends and best practices in SEO, SEM, and social media marketing to ensure our strategies remain innovative and competitive.

Collaborate with cross-functional teams (e.g., content, design, analytics) to develop integrated marketing campaigns that align with business objectives.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in digital marketing with a focus on SEO, SEM, and social media.

Strong understanding of search engine algorithms, keyword research, and SEO best practices.

Proficiency in Google Analytics, Google Ads, and other digital marketing tools/platforms.

Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels.

Analytical mindset with the ability to interpret data and generate actionable insights.

Creative thinker with a passion for staying ahead of digital marketing trends.

Ability to multitask and prioritize tasks in a fast-paced environment.

Experience with e-commerce or B2C marketing is a plus.