Email Marketing Specialist

Position Title: Email Marketing Specialist (Manager)

Location: Southfield Michigan - Hybrid

Reports to: Senior Director of Operations

Summary:

At GAT Marketing, we believe in being a cutting-edge disruptive digital marketing agency with a commitment to learning and success. We’re a diverse bunch of thinkers and makers - curious, fun, passionate, and obsessed with helping our clients, ourselves, and each other thrive. There is no shame in being ambitious at GAT Marketing; career growth is a priority for us - we help one another climb, we don’t climb over one another. A team-driven environment and high levels of integrity serve as incubators for brilliant minds. Sound interesting? We hope you’ll join us!

The Email Marketing Specialist position is for an individual with a great eye for detail and creative energy. This role will be responsible for supporting the other email team members, creating unforgettable visual content that engages consumers in their inboxes for retail and publication businesses. Our ideal candidate is someone who is accurate and organized, but most important is a team player that can work under deadline pressure and help in juggling new tasks & ongoing projects.

Responsibilities:

Support email team members and oversee the execution of email sending and list growth

Develop and implement a comprehensive and creative content strategy that aligns with our clients brand objects and target audience

Create catchy subject lines to drive user engagement and increase overall KPI’s

Collaborate with cross-functional teams, including marketing, design, and development, to ensure content aligns with business goals, brand guidelines, and user experience

Monitor and analyze email performance, open rates, click through rates, deliverability, etc to make data-driven decisions for ongoing optimization efforts

Stay updated with the latest industry trends and email best practices to proactively identify opportunities for improvement and ensure compliance

Conduct competitor analysis to identify content gaps and opportunities for differentiation.

Skills For Success

Leadership Skills

Attention to Detail

Excellent analytical and problem-solving skills

Time Management

Problem Solving Abilities

Collaboration and Teamwork

Self Motivated and Continuous Learning Skills

Proficient use of Google Suite

What You’ll Need

We don’t care about degrees, if you’ve got one cool, but if you don’t also cool

Must possess skills and traits that can’t be taught, such as being reliable, a hard worker, etc. We can teach you everything you need to know for your role

2 years of small to mid-size agency experience, or 4 years of freelance, or a combination of the two is preferred but is not required. Applicants with no experience are not excluded from consideration

Proficiency with email software is preferred but is not required

Excellent communication and ability to collaborate with other teams (both internally at the agency level, and externally at the client level)

Detail oriented and highly organized to manage multiple clients, sites, projects, and priorities at an effective level

Equal Opportunity Employer

People of color, women, and those who identify as LGBTQ+ people are encouraged to apply. GAT Marketing does not discriminate against any employee or applicant for employment on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital status, sexual orientation, gender identity, military or veteran status or any other basis that is prohibited by applicable law. GAT Marketing’s policies, as well as practices, seek to ensure that employment opportunities are available to all employees and applicants, based solely on job-related criteria.

Seniority Level

Mid level

Industry

Marketing & Advertising

Firearms and Outdoor

Employment Type

Full-time

Featured Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k With Matching

Life Insurance