Field Marketing Manager

Field Marketing Manager

We are looking for a Field Marketer Manager for our East Acquisition sales team, based in New York. As a Field Marketing Manager, you will be responsible for aligning with the regional sales team through the development and management of field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will partner closely with the Field Marketing Manager for the East enterprise region, as well as our sales, sales development, and demand generation and campaign marketing teams, as well as our vast partner network, to plan and execute compelling activities.

This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment.

Key Responsibilities Will Include:

Research, plan and execute regional demand generation and event campaigns including our-driven physical and virtual events, third party conferences and trade shows, and regional hospitality field events

Manage logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors (and our partners, where applicable) on event logistics, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each event

Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets

Manage regional budget, SFDC campaign tracking, and other processes to meet operational targets and SLAs

Collaborate with the alliances organization on our strategic sponsorships and go-to-market execution plan with and at partner events

Maintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy

Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment

Requirements:

3+ years of experience in marketing ideally within a B2B environment

Bachelor’s Degree in Marketing, Communications or similar field

Passion for and ability to develop creative campaigns and approaches to solve regional challenges

Proven success in developing and managing field marketing programs and relationships with large enterprise sales organizations

Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of sales

Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions

Experience with marketing tools like Marketo, Salesforce / Tableau, and WordPress, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Google Apps, Slack)

Self-starter capabilities to take initiative with an optimistic “can do” attitude and a strong sense of teamwork

An interest in and creative spark as it relates to ideas for messaging, creative design, etc

Ability to work independently and dedicate a minimum of 40 hours/week

Willingness to submit to a background investigation, including verification of your employment and criminal history

Ability to travel up to 30%

Compensation:

$37.48/hr. - $49.98/hr. (W2)

Req# 101