Digital Marketing Specialist (Paid Media Focus)

The Brand

Established in 2011, Gentle Monster is among the world's fastest-growing fashion design companies today. Founded under the idea of creative disruption, Gentle Monster is known for its design and art projects which connect commercial retail with various worlds of art. Fusing fashion, commerce, and art, Gentle Monster's showrooms have been featured time and time again in global publications for their unique and experimental presentation of its design and products. Learn more at gentlemonster.com.

Job Description

We're currently seeking a Digital Marketing Specialist who specializes in paid media. We're looking for an individual who possesses exceptional analytical skills, and a data-driven mindset. Above all, we need someone who is genuinely enthusiastic about demonstrating how performance marketing can effectively advance our business objectives. Ideal candidates require the ability to navigate changing circumstances seamlessly. Will demonstrate a passion for mathematics, strategic thinking, and possess a strong business acumen. It's imperative that they understand the distinction between traditional marketing and performance marketing, with a focus on KPIs and continuously evaluating and refining paid media strategies to elevate our brand presence.

Responsibilities/Duties

Data-Savvy Professional with Excel Expertise & Reporting

Have logical and critical thinking skills to identify patterns and inaccuracies in large datasets. Must be proficient in Microsoft Excel, including shortcuts and complex formulas like VLOOKUP and pivot tables for data analysis and creating charts and graphs to provide data-driven insights

Apply data analytics to connect paid media results with business objectives. Monitor campaign metrics using data visualization tools.

Analyze data in GA4 and gain actionable insights into user behavior, campaign performance, and business outcomes.

Analyze cross-paid media platform performance with Consumer journey and analyze audience behaviors and insight for the sales funnel.

2. Paid Media Ads Implementation:

Responsible for campaign setup, ad implementation, conducting audience and keyword research, estimating budgets, optimizing campaigns based on pacing and tracking, and leveraging testing strategies for conversion tracking across paid social platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager.

Monitor Facebook Ads Commerce Center and Google Merchandise Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting. which includes updating inventory levels, adding new products, and phasing out discontinued items.

Design and execute A/B tests to analyze different metrics within paid campaigns, implementing winning strategies based on data-driven insights.

3. Audience Segmentation and Persona Development:

Leverage your expertise to segment target audiences effectively, ensuring precise targeting and personalized messaging.

Develop and manage social media personas to tailor ads and content, enhancing relevance and engagement.

4. Affiliate Marketing, SMS Marketing, E-mail Marketing

Understand affiliate marketing intricacies and evaluate potential affiliates.

Monitor affiliate performance metrics, such as traffic, conversions, and revenue, and use data analysis to optimize campaign performance and ROI.

Implement SMS marketing and E-mail Marketing to maintain retention of current CRM.

5. Collaboration and Support:

Work closely with the E-commerce Manager and Digital Marketing Specialist to execute tactical plans.

Collaborate with the E-Commerce Merchandiser on product inventory and CRM management.

Qualifications

Bachelor’s degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc.

Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform/tool provider.

Must have proficiency in paid media platforms such as Google Ads, Facebook Ads Manager, TikTok Ads Manager, Pinterest, and GA4.

1+ years of experience in digital marketing, with a focus on performance marketing.

In-house and paid media agency background preferred.

Experience in Email Marketing, SMS Marketing, Affiliate Marketing, and SEO is preferred but not required.

A minimum of one year of experience in a paid marketing role, preferably within the luxury industry.

Excellent command of written and verbal communication.

The ability to interpret performance KPIs effectively to provide actionable insights, feedback, and recommendations.

Adaptable and able to thrive in a fast-paced environment.

Job Type: Full-Time

Location: In-person in Anaheim, CA (Not Remote)

Benefits:

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance