Paid Social Media Buyer

PAID SOCIAL MEDIA BUYER

Location: Los Angeles, California

Type: Full-time

Brand.co is a performance digital marketing agency based in Los Angeles, specializing in data-driven strategies to enhance online presence and drive sales growth. We blend design and marketing to create impactful campaigns that deliver strong results across various industries.

We are looking for a talented and experienced Paid Social Media Buyer, currently living in Los Angeles, CA, to manage and optimize paid social campaigns across multiple platforms. With a focus on platforms such as Facebook, Instagram, Google, and TikTok, you will optimize ad spend and refine marketing strategies to ensure peak performance. The ideal candidate should be a strategic thinker with a keen eye for detail, a deep understanding of consumer behavior online, and have strong experience in Ecommerce marketing.

Key Responsibilities:

Develop and execute innovative paid social media strategies to meet client goals across platforms such as Facebook, Instagram, Google and TikTok.

Manage budgets and campaigns, overseeing the bidding process and performance analytics.

Conduct A/B testing to identify high-performing ads and scale successful campaigns.

Collaborate with the creative team to tailor ad content for targeted audiences.

Monitor trends and advancements in social media to leverage new tools and platforms.

Prepare detailed reports on campaign performance and provide insights and recommendations for future strategies.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

At least 5 years of experience in paid social media buying, preferably in an agency setting.

Strong understanding of Facebook Ads Manager and other social media advertising platforms.

Experience with analytical tools and the ability to derive insights from complex data.

Proven track record of managing large budgets and delivering measurable results.

Excellent communication and collaboration skills.

Ability to thrive in a fast-paced, ever-changing environment.

Must be living in Los Angeles, California.

Benefits:

Competitive salary and performance bonuses.

Health, dental, and vision insurance.

401(k) with company match.

Generous vacation policy and paid holidays.

Continuous learning and professional development opportunities.