Paid Media Specialist

Job Description

We are inviting applications for the position of PPC Specialist/Paid Search in our Advertising Client. The role involves developing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions. This contract employment opportunity involves close collaboration with our marketing team to align strategies with the company's goals and objectives.

Responsibilities:

• Develop and implement paid advertising strategies across multiple digital channels such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others

• Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance and achieve KPIs

• Create compelling ad copy, graphics, and landing pages to resonate with the target audience and drive conversions

• Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)

• Identify trends and insights to continuously optimize campaigns and improve ROI

• Execute A/B testing on ad creatives, messaging, and audience targeting to identify the most effective strategies

• Collaborate with internal teams such as content, design, and analytics to ensure cohesive messaging and branding across all paid media channels

• Stay updated with industry trends, best practices, and platform updates to maintain a competitive edge

• Provide regular reports and analysis on campaign performance, highlighting successes, challenges, and opportunities for improvement

• Ensure compliance with changes in digital advertising regulations and relevant policies.• Proven experience in managing PPC (Pay Per Click) campaigns across multiple platforms

• Proficiency in Bing, Facebook Insights, Google Ad, Google AdWords, Google Analytics, and LinkedIn Ads

• Experience with Bing Ads campaign planning and auditing

• Demonstrated ability to analyze data and provide evidence-based recommendations

• Strong understanding of current online marketing concepts, strategy, and best practices

• Excellent communication and interpersonal skills

• Ability to multitask and perform under tight deadlines

• Strong analytical skills with the ability to interpret extensive data to actionable strategies

• Self-motivated, detail-oriented, and organized

• Bachelor's degree in Marketing, Business, or a related field preferred, but not required

• Prior experience in the Advertising industry is a plus