Digital marketer (social media and Google ads)

Company Overview:

Mechanics Media is a leading digital marketing agency specializing in providing tailored solutions for clients in the immigration niche. With a focus on digital marketing and website development services, we strive to deliver exceptional results and innovative strategies to meet our clients' needs. As we continue to expand our impact, we are in search of a skilled Paid Advertising Specialist to join our team.

Position Overview:

We are seeking an experienced Paid Advertising Specialist with a proven track record in driving results specifically within the immigration niche. The ideal candidate will have a minimum of 3 years of hands-on experience in managing paid advertising campaigns, particularly through Google Ads and social media platforms.

Responsibilities:

- Develop and execute paid advertising strategies tailored to the unique requirements of the immigration niche, across Google Ads and various social media platforms.

- Conduct comprehensive keyword research, craft compelling ad copy, and optimize ads to maximize campaign performance and return on investment.

- Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, and ROAS, leveraging data-driven insights to continually refine and improve campaign effectiveness.

- Stay abreast of industry trends, best practices, and platform updates relevant to the immigration niche, ensuring our advertising efforts remain competitive and effective.

- Collaborate closely with the marketing team to align advertising campaigns with overarching marketing objectives and strategies tailored to the immigration niche.

- Provide regular reporting and actionable insights on campaign performance to stakeholders, highlighting successes and opportunities for optimization.

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.

- Minimum of 3 years of hands-on experience managing paid advertising campaigns, with a focus on Google Ads and social media advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).

- Proven track record of driving results and achieving key performance indicators such as traffic, leads, and conversions through paid advertising campaigns within the immigration niche.

- Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance.

- Excellent communication and collaboration skills, with a demonstrated ability to work effectively in a team environment.

- Prior experience working in the immigration niche is highly preferred.

- Google Ads certification and/or other relevant certifications are advantageous.

Join our team and elevate your career in paid advertising within the immigration niche! If you are a results-oriented professional with a passion for digital marketing and a proven track record of success in paid advertising, we encourage you to apply.

To apply, please submit your resume and a detailed cover letter outlining your relevant experience and achievements in paid advertising to . We eagerly anticipate reviewing your application.